SIVOO Expands Senior Management Team
28 February 2007
SIVOO, Inc. (OTC: BDRH.PK), the first Internet TV network of multicultural on-demand entertainment programming, today announced that it has further expanded its senior management team with the appointment of Robert Saltzman to be its executive vice president, corporate development and marketing.
"Bob brings three decades of experience in sales and advertising to our senior management team," said Burhan Fatah, Ph.D., founder and chief executive officer, SIVOO, Inc. "Having spent the last decade of his career in the online industry, he is the perfect fit to create strategic relationships with our advertising partners, develop and manage the execution of SIVOO's on-demand advertising system, and manage our marketing strategy."
Saltzman will work closely with SIVOO's recently announced advertising partners, Avenue A/Razorfish, WebTrends and 24/7 Real Media, to manage the company's ad-supported video on-demand model. In addition, he will aid the overall growth of the SIVOO Internet TV Network. He has more than 30 years of experience in sales, advertising, marketing and business development.
Prior to joining SIVOO, Saltzman's consulting firm, RES Ventures, worked with companies in the digital music entertainment, film and auto industries to develop strategic business plans and advertising models. His consulting firm developed and launched a successful integrated marketing campaign for Chrysler that was designed to increase market share within the Hispanic community.
Prior to this he was with CDNOW, the largest online music retailer during the Internet boom of the 1990s. As an angel investor in the company through Saltzman Music Partners, he became involved with the company and then served as vice president of corporate development. The company was later sold in 2000 to Bertelsmann for over $100M. While at the company, he oversaw its business development group, and developed and ran its advertising sales department.
With more than 21,000 hours of multicultural on-demand entertainment programming content in popular languages, including Spanish, Chinese and Hindi, the SIVOO Internet TV Network is an attractive platform for advertisers to target their online campaigns. For more information about SIVOO, please visit http://www.sivoo.com.
About SIVOO
Founded in 2000, SIVOO, Inc. operates the first Internet TV network of multicultural on-demand entertainment. It serves the fastest growing segments of the U.S. population with more than 21,000 hours of quality on-demand content under contract that is delivered through an Internet browser to PCs, televisions, portable devices and mobile phones.
Only SIVOO gives consumers the choice of watching ad-supported on-demand multicultural entertainment for free or without ads for a nominal fee. SIVOO's proprietary system currently serves video through Microsoft Windows Media Player via any Web browser.
SIVOO is headquartered in Philadelphia, PA, and has a production facility in Universal City, CA.
SIVOO is a trademark of SIVOO, Inc. All other trademarks are the property of
their respective owners.
SAFE HARBOR STATEMENT
The statements contained in this press release that are not historical facts are forward-looking statements based on current expectations of future events that involve risks and uncertainties including, without limitation, risks associated with the inherent uncertainty of the timing and success of high technology hardware and software research; new product development; the market pricing of media content and related products and services; changes in consumer demand for Internet access to media content, commercialization of new products and services; Internet or network outages or failures; breaches of Internet, network, or system security; changes in network infrastructure, transmission methods and broadband technologies; adoption of new broadband Internet access technologies; economic conditions including interest and currency exchange rate fluctuations; changes in generally accepted accounting principles; the impact of competitive products or services; trade buying patterns; wars or terrorist acts; product liability and other types of lawsuits; the impact of legislation and regulatory compliance; and patent, licensing, and other intellectual property risks and uncertainties. Actual results may vary materially from the forward-looking statements. The Company assumes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. When used in this release and documents referenced, the words "believes," "expects," "may," "should," "seeks," or "anticipates," and similar expressions as they relate to SIVOO or its management are intended to identify such forward-looking statements.
Source: prnewswire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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