SiRF and Openwave Team to Bring Advanced Location Offering to Wireless Operators
11 February 2007
SiRF Technology Holdings, Inc. (Nasdaq: SIRF), a leading provider of GPS-enabled silicon and premium software location platforms, and Openwave Systems Inc. (Nasdaq: OPWV), a leading provider of software products and services for the communications industry, today announced an alliance to accelerate the adoption of Aided-GPS location technology by wireless service providers and boost the deployment of location- based services. The two companies have worked together to integrate Openwave's Location Manager with SiRF's SiRFLoc Multimode location server, which Openwave has licensed and will resell globally, providing communications service providers with a robust, scalable location platform they can build upon to launch a broad range of distinctive and popular location-aware applications.
The addition of the SiRFLoc Server to Openwave's portfolio of Adaptive Context products and solutions aims to simplify the adoption of A-GPS location technology by offering wireless carriers a "one-stop shop" for everything they need to build a location-aware infrastructure. By making it easier for carriers to adopt A-GPS, the two companies can help carriers more quickly deploy innovative, differentiated location-based services to subscribers and increase their average revenue per user (ARPU) through compelling, contextually aware content and services.
The reseller agreement enables Openwave to offer its customers a more comprehensive product portfolio for delivering accurate A-GPS location data to handsets and location applications, and provides SiRF with the opportunity to distribute its location server products through a leader in its industry. In addition to the SiRFLoc Server, Openwave will also offer the SiRF GPS Data Center, a software component required for obtaining precise GPS reference data.
"With Openwave's industry leadership, this alliance creates exciting opportunities for SiRF to expand its location server distribution through this new channel, and we look forward to working with Openwave to address the needs of carriers as the adoption of location technology in wireless networks becomes commonplace," said Kanwar Chadha, founder and vice president of marketing for SiRF. "Openwave's thorough understanding of the intricacies of deploying value added services in unique operator environments will enable faster deployment of location based services through their proven, reliable infrastructure."
SiRFLoc Server can be deployed by wireless operators or wireless application service providers, and is designed to support Multimode A-GPS (MS Assisted and MS Based) both in the control plane and in the SUPL compliant user plane architecture, as well as other advanced hybrid positioning methods. Depending on network loading, QoS and application requirements, SiRFLoc Server can dynamically mix various positioning methods and location service protocols. Taking advantage of SiRFLoc Server's best-in-class scalability and throughput performance, operators can efficiently expand their networks as user traffic increases.
"SiRF is recognized as a leading provider of GPS-enabled location technology, and addition of the SiRFLoc location server to our Location Manager will bring significant benefits to our customers," said John Trobough, vice president, product management, Openwave. "A subscriber's physical location is an important part of context and helps to define what is relevant to them. Context enables increased adoption of new services and allows the operator to explore and implement new business models such as contextual merchandising and targeted advertising and promotions."
Openwave Adaptive Context solutions and products are designed to help operators bring relevant content to consumers and their community via new technologies that adapt and learn as consumers' interests evolve. Openwave Location Manager provides the core gateway element within a service provider's network that makes location-based services possible, obtaining a subscriber's location and presence data from multiple sources, including A-GPS, and delivering it to location-based applications. Based on a subscriber's profile and behavior, targeted advertising for local services as well as localized content and information can be instantly available on a user's device. Today, Openwave software is used by more than 70 mobile operators and broadband providers around the world.
About Openwave
Openwave Systems Inc. is the leading independent provider of software solutions that ignite mobility for the communications and media industries. Openwave empowers its customers to rapidly transform their business by sparking new revenue streams and market opportunities, building loyal subscriber communities and reducing operational costs. Openwave's broad range of IP-based handset-to-network solutions enable the rapid launch of information, communication and entertainment services across networks and devices and include handset software, content delivery, adaptive messaging, location, music and video services. Openwave is a global company headquartered in Redwood City, California. For more information please visit http://www.openwave.com.
About SiRF Technology Holdings, Inc.
SiRF Technology Holdings, Inc. develops and markets semiconductor and software products that are designed to enable location-awareness utilizing GPS and other location technologies, enhanced by wireless connectivity capabilities such as Bluetooth, for high-volume mobile consumer devices and commercial applications. SiRF's technology has been integrated into mobile consumer devices such as automobile navigation systems, mobile phones, PDAs, GPS-based peripherals and handheld GPS navigation devices, and into commercial applications such as location servers, asset tracking devices and fleet management systems. SiRF markets and sells its products in three target platforms: wireless handheld devices, such as mobile phones; automotive electronics systems, including navigation and telematics systems; and consumer and compute devices, including personal digital assistants, notebook computers, recreational GPS handhelds, mobile gaming machines, digital cameras and watches. Founded in 1995, SiRF is headquartered in San Jose, Calif., and has sales offices, design centers and research facilities around the world. The company trades on the Nasdaq Stock Exchange under the symbol SIRF. Additional information about SiRF and its location technology solutions can be found at http://www.sirf.com.
Forward-Looking Statements
SiRF Technology Holdings, Inc.
Except for the historical information contained herein, the matters set forth in this press release, including, but not limited to, statements regarding the anticipated benefits and capabilities associated with the partnership between Openwave and SiRF and the anticipated impact on the deployment of location-based services and the adoption of Aided-GPS location technology by wireless service providers are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "to," "being," "possible," "may," "addresses," "designed to," "provide," "believe," "promise," and similar expressions are intended to identify forward-looking statements. These statements are not guarantees of future performance and should not be considered as an indication of future performance. SiRF's actual results could differ materially from those discussed in these forward-looking statements as a result of risks and uncertainties, including, among others, demand and market acceptance for our products and those of our customers, the market for GPS-based location awareness capabilities, risks associated with the semiconductor industry and other risks and uncertainties discussed in the Company's Quarterly Report on Form 10-Q for the quarter ended September 30, 2006 and from time to time in SiRF's SEC reports. These forward-looking statements speak only as of the date hereof. We do not undertake any obligation to update forward-looking statements.
Openwave
This release contains forward-looking statements relating to expectations, plans or prospects for Openwave Systems Inc. that are based upon the current expectations and beliefs of Openwave's management and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Notwithstanding changes that may occur with respect to matters relating to any forward looking statements, Openwave does not expect to, and disclaims any obligation to, update such statements. Openwave, however, reserves the right to update such statements or any portion thereof at any time for any reason. In particular, the following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: (a) the ability to make changes in business strategy, development plans and product offerings to respond to the needs of our current, new and potential customers, suppliers and strategic partners; (b) the integration of SiRF services into our offerings; (c) market and customer acceptance of our offerings, including location based services; (d) risks associated with the development and licensing of software generally, including potential delays in software development and technical difficulties that may be encountered in the development or use of our software; (e) increased global competition and pricing pressure on our products; (f) technological changes and developments; and (g) general risks of the Internet and wireless and wireline telecommunications sectors. For a detailed discussion of these and other cautionary statements, please refer to the risk factors discussed in filings with the U.S. Securities and Exchange Commission ("SEC"), including but not limited to the Company's Annual Report on Form 10-K for the fiscal year ended June 30, 2006, and any subsequently filed reports. All documents also are available through the SEC's Electronic Data Gathering Analysis and Retrieval system (EDGAR) at http://www.sec.gov or from Openwave's website at http://www.openwave.com.
Source: prnewswire
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