IMPAQT Cited as Strong Performer by Independent Research Firm in Search Marketing Report
23 November 2006
IMPAQT announced today that Forrester Research, Inc. has cited the company as a Strong Performer in The Forrester Wave(TM): Search Marketing Agencies, Q4 2006 (November 2006) report. IMPAQT was recognized for its "predictive modeling and flexible boutique approach ... dedicated to search and holistic customer service."
In the independent research firm's first Search Marketing report, IMPAQT was cited as "a focused search boutique that takes a predictive modeling approach to managing paid search and SEO, and also trains users how to optimize programs themselves." Excerpts state, "Its training products, consulting services, and roll-up-your-sleeves work ethic make IMPAQT a good choice for marketers seeking a hands-on partner and those who need a trusted source to educate in-house staff ... with a clear focus on helping clients improve their paid search and SEO results [marketers] will find IMPAQT an unpretentious partner to outsource to or hire to train internal staff."
"Search Engine Marketing is one of the fastest-growing segments of paid advertising," said Richard Hagerty, CEO, IMPAQT. "IMPAQT has become successful by helping clients predict ROI and determine authenticity of results, and this report underscores our achievements."
The report further states that IMPAQT "becomes a trusted concierge by providing training workshops and recommending partners. Client references say this approach makes the vendor feel more like one of them than an agency partner: 'IMPAQT folks are like our own employees. They really live and breathe our business.'"
IMPAQT's data centric approach to SEO/SEM services is backed by five main areas of practice: campaign consulting, Search management tools, custom application development, proprietary research and client training. The company's flexible business model benefits customers with complex Search Marketing needs, offering them customizable Search management programs in alignment with their overall marketing and business objectives.
Forrester selected six top integrated search marketing agencies out of 53 candidates, evaluating them against a set of comprehensive criteria grouped into three high-level buckets: current offering, strategy and market presence. Findings were based on a combination of four data sources to assess the strengths and weaknesses of each solution: vendor surveys, scenario-based demos, client reference interviews and reviews of actual client search marketing results.
About IMPAQT
Founded in 1999, IMPAQT provides a comprehensive blend of data integration, proprietary tools and consulting to enable more informed decisions for its clients. The company has redefined how Search Marketing is utilized to help clients achieve success in their online efforts and maximize corporate opportunities. IMPAQT's specialized staff is equipped with proprietary Search tools designed to measure, analyze, and manage the intricacies of complex Search Marketing, while providing key performance indicators. IMPAQT currently services Fortune 1000 corporations in the Retail, Travel, B2B, CPG, Insurance, Education, Pharmaceutical and Finance Industries. For more information, visit http://www.impaqt.com.
Source: prnewswire
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