The Columbus Dispatch Integrates AdStar's Web-based Classified Ad Transaction Technology
30 August 2006
AdStar, Inc. (Nasdaq: ADST), the leading provider of e-commerce transaction software and services for the advertising and publishing industries, today announced that The Columbus Dispatch (Columbus, Ohio) has selected AdStar's Web-based Ad Sales technology to power the newspaper's online classified ads transaction services. Advertisers will be able to use AdStar's technology to create, schedule and pay for one or more print and/or online classified ads through the Dispatch's Web site at http://www.dispatch.com. The Dispatch is one of the nation's 50 largest newspapers and the second largest newspaper in Ohio, with an average weekly circulation of more than 230,000 and a Sunday circulation of nearly 350,000.
AdStar's Web-based ad-transaction technology extends the classified advertising possibilities and revenue potential for the Dispatch by allowing advertisers to simultaneously submit ads for publication in the print and/or online versions of the newspaper. AdStar's service will allow the Dispatch to offer their advertisers a number of ad enhancements and a variety of pricing packages for print-only, online-only or a combination of print and online products.
"We are pleased to add the Dispatch to our growing list of media partners as we continue to expand our reach throughout the United States," stated Leslie Bernhard, president and chief executive officer of AdStar, Inc. "Despite the growing competition for advertising dollars, newspapers are still the most powerful tool to reach local consumers and businesses. With many advertisers targeting print, television and online opportunities, newspapers that offer both are at a unique advantage in the marketplace. Dispatch advertisers will now be able to take advantage of the convenience and speed of managing their newspaper ads through the Web whenever and from wherever they are."
AdStar captures advertising information in such a way that the Dispatch will be able to repurpose the ad information for a variety of publishing channels and opportunities. Advertisers will also be able to recall, change and schedule previously published ads for renewal. AdStar's technology is delivered as an outsourced service with pricing based on a fixed monthly hosting fee and a fixed fee for each ad transaction.
About AdStar, Inc.
AdStar, Inc. (Nasdaq: ADST) is the leading provider of e-commerce transaction software and services for the advertising and publishing industries. AdStar's proprietary suite of e-commerce services includes remote ad entry software and web-based ad transaction services, as well as payment processing and content processing solutions that are provided through its Edgil Associates subsidiary, the industry's largest supplier of automated payment processing services. AdStar's ad transaction infrastructure powers classified ad sales for more than 40 of the largest newspapers in the United States, CareerBuilder, and a growing number of other online and print media companies. EdgCapture, Edgil's automated payment process solution, is currently employed by call centers at more than 100 of the nation's leading newspaper and magazines. AdStar is headquartered in Marina del Rey, Calif., and its Edgil office is located in North Chelmsford, Mass. For additional information on AdStar, Inc., visit http://www.adstar.com.
Forward Looking Statements
This release contains forward-looking statements concerning the business and products of the company. Actual results may differ from those projected or implied by such forward-looking statements depending on a number of risks and uncertainties including, but not limited to, the following: historical business has already matured, new online business is unproven and may not generate expected revenues, and Internet security risks. Other risks inherent in the business of the company are described in Securities and Exchange Commission filings, including the company's annual report on Form 10-KSB. The company undertakes no obligation to revise or update any forward-looking statements to reflect events or circumstances after the date of this release.
AdStar Company Contact: Jeff Baudo, 310-577-8255, jbaudo@adstar.com AdStar Media Contact: Kevin Wilson, 513-898-1008, kwilson@kevinwilsonpr.com
Source: prnewswire
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