Private Media Group Launches 'Private-to-Own' Online Download Service Using DivX Technology
24 August 2006
Private Media Group, Inc. (Nasdaq: PRVT), a worldwide leader in premium-quality adult entertainment products, services, and new media content today announced the launch of Private-to-Own, the largest online high-tech movie download and burn service in the adult industry using one of the world's most popular video technologies, the DivX platform.
With an initial offering of over 450 Private titles available to customers for viewing on over 1,800 models of DivX certified devices, Private adds a new revenue stream by entering the rapidly growing download-to-own market. Through the launch of Private-to-Own, Private's blockbuster movies can now be downloaded from the Private Shop (http://www.private.com/shop) in DivX format.
Using the DivX format, Private-to-Own is giving customers the ability to download high-tech movies to their PCs, burn unlimited copies onto either DVDs or CDs and view them on consumer electronic devices such as TV-Sets, Laptops and portable DivX players. Movies can be viewed during the download process or left unattended to download and then stored on a hard drive.
The DivX digital management rights (DRM) technology, which is designed to protect the copyright of the Private film library against piracy, offers Private's customers the comfort, freedom and flexibility to access, use and move the content they have purchased as often as they like. However, the customer can only have a maximum of six enabled devices simultaneously on which the content can be viewed, similar to the logic of iTunes' DRM.
Berth Milton, Chairman, President and CEO of Private Media Group, Inc., commented: "We are proud to deliver high-tech movies to our customers 24/7 worldwide with our easy-to-use Private-to-Own service, especially when our closest adult entertainment competitors are still in the beta phase of development and offers only 50+ movies to their customers. Private-to-Own is another example of our aggressive approach toward the online digital distribution marketplace."
About Private Media Group
With its 40 year track record, NASDAQ (ticker symbol: PRVT) listed Private Media Group is a world leading adult lifestyle company which distributes a wide range of erotic and semi-erotic multimedia content over several platforms, including wireless and broadcasting technologies, narrow and broadband Internet, DVD and Magazines. Private Media Group also licenses its Private and silver girls trademarks internationally for a range of luxury consumer products and owns the worldwide rights to the largest archive of high quality adult content in the world, which it distributes all over Europe, North America, Latin America, South Africa, New Zealand, Australia and Asia.
Disclaimer
This release contains, in addition to historical information, forward- looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.
For further information please contact:
Gary Thoulouis
Director of Marketing
Private Media Group
Tel +34 935 907 314
gary.thoulouis@private.com
Source: prnewswire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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