Solar Velocity Creates an Online Marketing Campaign that Increases KnuckleUp s traffic by 60%
13 August 2006
Solar Velocity, a fast growing interactive marketing and web design firm, establishes an online marketing campaign for KnuckleUp Fitness increasing traffic to their website by 60%.
KnuckleUp Fitness is a fitness gym in Atlanta, Georgia, looking to grow their membership. They contracted with Solar Velocity to help them with their online marketing.
Companies have many options for communicating with prospective customers online, including standard search engines, pay-per-click, directories, e-mail marketing, etc. The Internet has become the primary medium for reaching potential customers across the globe.
Search engine marketing is the process of identifying the most targeted key phrases related to a website and ensuring top search engine placement. Over 85% of Websites are found through search engines that provide immediate access to target audiences. Web marketing is significantly more cost effective with definable results compared to most other mediums.
The first step for Solar Velocity was keyword research to pinpoint which keywords would drive the most traffic to KnuckleUp Fitness. After identifying the keywords, Solar Velocity implemented two campaigns, pay-per click advertising and search engine optimization. After the campaigns were activated, Solar Velocity set up measuring tools to track the performance of each campaign to determine what adjustments, if any, would optimize the return on investment for KnuckleUp Fitness.
Solar Velocity helped KnuckleUp Fitness receive qualified leads through their Websites and measure the results. The campaign increased website traffic from 6,000 unique visitors to 15,000 unique visitors with a 6% conversion rate.
About Solar Velocity
Solar Velocity (www.solarvelocity.com) is one of the fastest growing interactive marketing and technology services firm in the Southeast. Founded in Atlanta, Solar Velocity is a full-service marketing company that blends traditional marketing like print and packaging with “new” interactive marketing such as web design and internet applications. Their innovative services provide measurable marketing campaigns and interactive software for small and medium-sized businesses. Solar Velocity also provides a suite of products that help companies manage “New Marketing”. The suite of products include SV – CMS (content management systems) which allows companies to manage their own web content; SV- Email which allows companies to manage their communication with customers and prospects through email campaigns, newsletters and customer surveys; and SV-E-Commerce which allows them to manage their commerce over the internet. Solar Velocity has been pioneering marketing and technology solutions to hundreds of companies since 1999. Clients include Cingular Wireless, Beazer Homes, BellSouth, and BP.
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Source: pr
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