Analysys International Says China's Internet Advertising Market Will Reach RMB 6.87 Billion in 2008
3 August 2006
Analysys International, a leading Internet based provider of business information about technology, media and telecom (TMT) industries in China, says China's Internet advertising market will reach RMB 6.87 billion in 2008 in its recently released report ''China Internet Advertising Market Annual Report 2006''.
According to the report, China online advertising market size, including brand advertising and search engine advertising, reached RMB 3.229 billion in 2005, increasing 59.83% YoY. Analysys International says the Internet advertising market will grow continuously; however, as the search engine market faces adjustment in 2007, the market growth would slow down. By 2008, stimulated by the Olympic 2008 in China, the market will face a new initiation and the market size will reach RMB 6.87 billion.
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In 2005, brand advertising market size reached RMB 2.302 billion, accounting for 71.3% of the total market and increasing 54.91% YoY. Search engine advertising market reached RMB 927 million in 2005, accounting for 28.7% of the total market, increasing 73.52% YoY. As advertisers increased spending on Internet advertising and improved recognition of the importance of search engine marketing, search engine advertising market developed rapidly in 2005.
In 2005, China's Internet advertising market concentration degree further increased. The market share of vendors who have an annual revenue of over RMB 400 million accounted for 59.75% of the total market. With the rapid development of search engine advertising, the market share of brand advertising will decrease to 67.63% in 2006. Analysys International says China's Internet advertising revenue will reach RMB 4.387 billion in 2006.
This subject is further discussed in Analysys International's research report ''China Internet Advertising Market Annual Report 2006''. For more information, please check the website: http://english.analysys.com.cn .
About Analysys International
Analysys International is the leading Internet based provider of business information about technology, media and telecom (TMT) industries in China. We provide data, information and advice to 50,000 clients worldwide representing 1,500 distinct organizations, deliver over 150 consulting engagements a year, and hold more than 20 events that draw in over 8,000 attendees. Our clients include executives from companies as technology vendors, vertical information technology users, as well as professionals from professional service companies, the investment community and government agencies. Our mission is simple and clear: we help our clients make better business decisions. For more information, please visit our web site at http://english.analysys.com.cn .
For more information, please contact:
Jessica Wang
Tel: +86-10-6466-6565 x394
Email: jessica_wang@analysys.com.cn
Source: prnewswire
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