Click Fraud Monitoring Gets Greater Scrutiny as Engine Ready, Inc. Forms Strategic Alliance with Click Defense, Inc.
31 July 2006
San Diego, CA (PRWEB) July 31, 2006 -- Engine Ready, Inc., a leader in providing strategic online marketing services and solutions, will formally announce the creation of a strategic alliance with Click Defense, Inc. Click Defense offers cutting edge click fraud auditing and prevention technology allowing marketers to track, report and improve their online marketing campaigns. A formal announcement of the alliance will be made at the upcoming Search Engine Strategies Conference in San Jose, CA August 8.
«Monitoring and preventing click fraud for our clients are of paramount importance to our organization», reports Engine Ready CEO Jamie Smith. «Latest reports indicate the between 14% and 20% of charges on pay per click accounts could be due to fraudulent clicks», adds Mr. Smith. «We've been increasingly diligent about preventing click fraud. Our alliance with Click Defense assures us and our clients that we'll be using the finest tools available in click fraud prevention».
As part of the agreement, Click Defense will now be able to offer its clients Engine Ready's suite of online marketing products and services. Scott Boyenger, CEO of Click Defense said «many of our clients have been asking if we could provide assistance in optimizing their online marketing and web analytics, in addition to detecting click fraud». Mr. Boyenger goes on to add, «The ultimate result of this partnership will immensely benefit current and future clients of both Click Defense and Engine Ready».
About Engine Ready, Inc.
Engine Ready, Inc. has helped businesses of all industries succeed on the Internet by providing software solutions and services for strategic web marketing, and was the first to combine search marketing with website analytics. Helping customers execute successful search engine marketing strategies and providing key web statistics, Engine Ready, Inc. makes it easy for companies to make strategic decisions about their web marketing campaigns and improve conversion.
For information: http://www.engineready.com or phone: 1(888) 283-0882
About Click Defense, Inc.
Click Defense, Inc., a leader in click fraud detection, currently has patents pending for its innovative technology and is currently pursuing further patent opportunities related to its unique platform. In addition, Click Defense has aligned itself with a number of outstanding law firms with expertise in click fraud prosecution. For more information log on to www.clickfraudlegal.com.
Source: prweb
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