Definition 6 Partners With ExactTarget To Give Clients Enhanced E-Mail Marketing Solutions
28 July 2006
Definition 6 (http://www.definition6.com), helping clients transform business processes and customer experience with eBusiness and Information Technology (IT) solutions that improve the bottom line, has partnered with ExactTarget, the leader in on-demand, data driven email marketing software. This partnership gives clients the most powerful and comprehensive email marketing software for better delivery of e-mails, measurement of campaigns, and tracking marketing ROI (Return on Investment). Using ExactTarget, Definition 6's creative team has issued over 25M highly personalized, results-oriented e-mails for clients that reward loyalty, solidify relationships, and display a commitment to customer satisfaction.
"Using ExactTarget software, we create e-mail campaigns that generate qualified leads and increase brand awareness. If the client prefers, we can share with them the tools and best practices to achieve their e-mail marketing goals," said Michael Kogon, CEO of Definition 6. "We have been very successful in driving web traffic to self-service, destination pages that generate high revenues at lower customer service costs."
"We seek to partner with high quality interactive agencies, like Definition 6, who combine their database marketing expertise with the ExactTarget platform to product great results for their clients." said Scott Dorsey, president and co-founder of ExactTarget. "They understand email marketing best practices and leverage this understanding to create client campaigns that strengthen customer relationships."
Definition 6 works with clients to devise an email marketing strategy that gets measurable results. Their solutions allow audience segmentation, advanced deliverability that promises emails arrive without being filtered, interpretation of customer preferences and behavior, and dynamic content that ensures messages are relevant to recipients. These tools can be integrated into websites and CRM systems for a comprehensive solution that makes it easy to send regular communications to customers. Tracking reports allow users to view in real-time critical elements such as email opens, click-throughs, and undeliverables; capture new subscribers generated by emails; and send targeted follow-ups based upon customer actions. Clients can send relevant and highly valuable e-mails, which make a difference in the bottom line.
Creating undeliverable e-mails results in loss of time, loss of money, and missed opportunities for revenue and lead generation. With ISP's today blocking up to 90 percent of e-mail because the messages are suspected to be spam, marketing groups must use sophisticated tools that break through these barriers while complying with government mandates.
About Definition 6, LLC
Definition 6 provides consulting, design and implementation services as an eBusiness and IT infrastructure consulting company that uses communication, collaboration and commerce solutions in a managed environment to increase client revenues and reduce operating costs. These solutions enhance every aspect of a client's business, from infrastructure that keeps operations running efficiently and securely, to front-end marketing and business solutions that interface with employees, customers, and partners. Clients win new revenues, dramatically reduce customer acquisition cost, empower organizational agility, attain key performance metrics, and capture customer loyalty.
Definition 6 projects garner top recognition and awards for graphic design, e-marketing innovation, and effective IT implementation. One result is continuing recognition from Microsoft, including five Gold Certified Partner competencies, and charter membership in the Managed Services alliance that deploys leading edge technology with predictable IT costs.
The firm stays ahead of client needs with innovative offerings and complementary staff that hold more than fifty professional certifications and university degrees in software, usability, business management, networking technologies, and project management. These experts in technology, business analysis, information architecture, and visual design apply a combination of skills to power best business processes through intuitive and engaging user experiences for more complete and valuable solutions. Client projects succeed as a result of design, development, support, management, and implementation services that adhere to rigorous methodology performed by practice groups with industry expertise.
Since the firm's 1997 founding in Atlanta, Definition 6 has earned a trusted advisory role with a growing national clientele, helping clients manage their portfolio of technology investments to drive an exceptional business return. Please find more information on the Web at http://www.Definition6.com or by phone at (404) 870-0323.
About ExactTarget
ExactTarget is the market leader in on-demand email software solutions for permission-based email marketing. More than 5,000 organizations worldwide, including Anthem Blue Cross and Blue Shield, The Home Depot, Scotts Miracle- Gro Company, Delta Faucet, CareerBuilder.com and Encyclopedia Britannica, rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. ExactTarget is a recognized technology leader. ASPnews, the world's premier source of news and analysis for and about the Application Service Provider (ASP) and Web services industry, ranks ExactTarget as one of world's 25 leading service providers for the ASP, Software-as-a-Service (SaaS), Web Services, Service-Oriented Architecture (SOA) and Utility Computing industries. ExactTarget ranked highest in business suitability by JupiterResearch in 2004 and 2005 based on the solution's usability, strong feature set and dynamic content tool. ExactTarget solutions meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, USA, the company has more than 30 offices spanning North America, Europe and Australia. To learn more, go to http://www.exacttarget.com.
Source: prnewswire
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