New Release of Eloqua Conversion Suite Advances Marketing Automation

Recent surveys from independent analyst firms suggest that a large percent of Internet users claim that they selectively reject third-party cookies, leading to inaccurate reporting of website visitors. Eloqua's first-party cookie feature increases the accuracy of website data and allows clients to better understand customer interests from their website browsing habits and response to marketing campaigns.

New integration with Customer Relationship Management (CRM) and Sales Force Automation (SFA) applications. Eloqua Conversion Suite now integrates fully with SalesLogix, Oracle's Siebel On Demand and Microsoft Dynamics CRM 3.0, in addition to Salesforce.com. These integration points enable marketers to improve accountability and effectiveness by 'closing the loop' between marketing campaigns and their revenue impact. Sales teams get invaluable insight into how marketing influences deals by seeing their prospect's response to each marketing communication, include email response and clickthroughs, web visits, form submissions and chat sessions.

About Eloqua Corporation

Founded in 1999, Eloqua provides the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Unlike stand-alone email products, Eloqua's Conversion Suite combines email, direct mail, chat, and website analytics to drive the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With market-leading technology backed by expert professional services, Eloqua automates best practices in demand generation for B2B marketers who need to produce a continuous flow of qualified leads for their sales force. Eloqua's customers include Sybase, Seagate, Nokia, JBoss, Administaff, Nuance and many other leading B2B marketers.

Eloqua Corporation is headquartered in Toronto with offices in London and throughout the United States. For more information, please visit www.eloqua.com or call 866-327-8764.

Media & Analyst Contact: Lauren Drost Lois Paul & Partners 781-782-5732 Email Contact

SOURCE:  Eloqua Corporation

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