Free RBRC Recycling Service for Rechargeable Batteries Available at Sony Style Stores
12 July 2006
The Rechargeable Battery Recycling Corporation (RBRC), a nonprofit, public service organization dedicated to recycling rechargeable batteries, working with Sony Electronics announced today the rollout of their battery recycling program, Call2Recycle(TM) in Sony Style(R) retail stores throughout the United States.
Beginning July 1, 2006, consumers can simply drop off their used rechargeable batteries or old cell phones at the concierge desk upon entry at all Style stores, or to any store employee for collection in the Call2Recycle boxes. Used rechargeable battery and old cell phone collection will also be available at all Sony Outlet retail stores, and online customers of http://www.sonystyle.com will be able to mail in their batteries for recycling.
The Sony Style fashion retail stores are designed to educate consumers about integrating technology into their lifestyles and homes, and serve as a showcase for Sony's most innovative electronics and entertainment products and services. In addition, shoppers receive the highest level of personal service, including a concierge located at the entrance of each store, personal in-home delivery service, unlimited Wi-Fi access and custom installation support.
"We are pleased that Sony has decided to integrate RBRC's rechargeable battery and cell phone recycling program into its stores," said Ralph Millard, Executive Vice President, RBRC. "Thanks to partnerships like these, our efforts to recycle as many rechargeable batteries and cell phones have greatly increased, as well as our ability to educate new consumers on the simple and easy ways they can help protect the environment."
Now, even more locations to recycle
Sony Style is one of more than 30,000 participating locations in RBRC's Call2Recycle program, providing consumers with a convenient method to recycle rechargeable batteries and old cell phones. Sony Electronics, based in San Diego, has been a member of RBRC since 1998, and Douglas Smith, Director of Corporate Environmental Affairs at Sony Electronics, has just been named the new Chairman of the RBRC Board of Directors.
Details about RBRC are available at http://www.call2recycle.org or by calling toll free 1-877-2-RECYCLE. In addition, a list of SonyStyle store locations is available at http://www.sonystyle.com/retail .
About RBRC
The Rechargeable Battery Recycling Corporation (RBRC) is a nonprofit, public service organization dedicated to rechargeable battery and cell phone recycling. There are over 30,000 retail, business, and community collection locations that participate in RBRC's rechargeable battery recycling program. RBRC is funded by more than 300 manufacturers and marketers of portable rechargeable batteries and products. RBRC's public education campaign and recycling program, Call2Recycle(TM), is the result of the rechargeable power industry's commitment to conserve natural resources and prevent cell phones and rechargeable batteries from entering the solid waste stream. Cell phones collected through the Call2Recycle program will be recycled or refurbished and resold when possible with a portion of the proceeds benefiting select charities. Contributions or gifts to RBRC are not tax deductible. For more information, call 1-877-2-RECYCLE or visit http://www.call2recycle.org .
About Sony
Sony Electronics is the largest component of Sony Corporation of America, the U.S. holding company for Sony's U.S.-based electronics and entertainment businesses. Sony's principal U.S. businesses include: Sony Electronics Inc., Sony Music Entertainment Inc.; Sony Pictures Entertainment; Sony Broadband Entertainment; Sony Computer Entertainment America; Metreon; Sony Style and Sony Wonder Technology Lab.
Source: prnewswire
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