DMA Search Engine Marketing Council Presents at DM Days New York Conference
21 June 2006
The DMA Search Engine Marketing Council (SEMC) will provide an in-depth search marketing consultation for a leading list management and brokerage DMA member web site during two sessions of “Search Engine Marketing: Basics and Beyond” in New York on Tuesday, June 20, 2006 at 10:15am EST. The live consultation will be moderated by Heather Lloyd-Martin, President, North American Division, SuccessWorks International and President of the DMA Search Engine Marketing Council. Lloyd-Martin will also offer best practices for web site content development.
The expert panel includes a veritable who’s who of the search marketing industry. Panelists include:
Jeannette Kocsis, vice president, digital marketing, Harte-Hanks. Kocsis will be explaining how web marketing can most effectively be integrated with other media. (http://www.harte-hanks.com)
Dr. Amanda Watlington, ceo, Searching for Profit. Watlington will review and evaluate the overall design of the Web site. (http://www.searchingforprofit.com)
Detlev Johnson, vp, director of Consulting Position Technologies. How to recognize and overcome technical issues will be the focus of Johnson’s evaluation. (http://www.positiontech.com)
John Marshall, ceo, ClickTracks.com. Marshall will conduct web analytics. (http://www.clicktracks.com)
Kevin Lee, executive chairman and co-founder, Did-it.com. Pay per click will be the focus of Lee’s discussion. (http://www.did-it.com)
Matt Bailey, President SiteLogic. Bailey will overview web site usability and accessibility issues. (http://www.sitelogicmarketing.com)
Mike Moran, IBM distinguished engineer and manager of ibm.com Web Experience. Moran will discuss building a business case for search marketing. (http://www.mikemoran.com)
Lee Odden, president, TopRank Online Marketing. Odden will give examples of how online PR can improve brand visibility as well as search engine rankings. (http://www.toprankresults.com)
“We are excited to offer insight into search marketing using practical examples for a DMA member website to the DM Days audience,” said Lloyd-Martin. “We feel a live consultation offered from numerous practice areas within the field of search marketing is the most effective way to help educate DMA delegates about the opportunities of a solid web marketing program.”
For more information about the DM Days conference, visit http://www.the-dma.org/conferences/dmadmd/.
For more information about the DMA Search Engine Marketing Council visit http://www.the-dma.org/councils/searchenginecouncil/.
As part of its ongoing commitment to consumers and marketers alike, the Direct Marketing Association holds the annual DM Days event to promote industry education and the dispersal of ideas and information.
Event Details
DM Days New York Conference & Expo
When: June 20-22, 2006
Where: Jacob K. Javits Convention Center
655 West 34th Street
New York, NY 10001
Cost: 3-Day Event and Expo
$899 DMA Members
$1,099 Non-Members
Learn more or register for the event at: http://www.the-dma.org/cgi/mtsesdisp?session=DMD01060004.
About The DMA and The Search Engine Marketing Council (SEMC)
The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 4,800 corporate, affiliate, and chapter members from the and 46 other nations, including 55 companies listed on the Fortune 100. More information at: http://www.the-dma.org.
The mission of The DMA Search Engine Marketing Council (SEMC) is to be the primary search marketing resource for the direct marketing community. The SEMC promotes ethical industry guidelines through creation, education and adherence to Best Practices. As the industry leading Search Engine Marketing Council, their constituencies include marketers, media properties and search engines. Through active education, the SEMC helps organizations to understand search engine marketing’s value and effectiveness and to discover strategies for integrating search into their overall marketing plan. More information at: http://www.the-dma.org/councils/searchenginecouncil/
Source: pr
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