NCOT Launches Golf 'Mini' Web Site
29 May 2006
The Nevada Commission on Tourism (NCOT) has launched a new "mini" Web site devoted entirely to golf that provides details about each of the more than 100 golf courses across Nevada, in addition to photos and links to online booking, Lt. Gov. Lorraine Hunt announced.
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The "mini site" is at http://www.golf.travelnevada.com and is contained within NCOT's primary Web site, http://www.travelnevada.com. It enables visitors to search every golf course in the state, view color photos of many courses, link to booking sites and order the 2006 Nevada Golf Guide.
"Visitors to Nevada are often surprised by the variety and sophistication of golf courses in our state," Hunt, NCOT chair, said. "With our range of high-caliber courses in addition to our hotels, world-class dining and entertainment, Nevada is the ideal destination for a golf vacation, and now travelers can more easily plan their trip before hitting the road."
NCOT's program is a collaborative effort of several regional golf Web sites and will promote statewide golf year-round, focusing on Southern Nevada in the winter and Northern Nevada in the summer.
"This is the first mini site NCOT has launched, promoted through an e-mail marketing campaign targeted at golfers in the western United States," NCOT Director Bruce Bommarito said. "It is our way of giving visitors what they want. Innovations in Web marketing make it increasingly feasible to target specific niches of visitors rather than mass market to everyone."
The e-mail campaign has an opt-in selection so recipients can request continued correspondence or decline future e-mails.
There are more than 100 golf courses in Nevada, many designed by such golf heavyweights as Arnold Palmer and Peter Jacobsen. In addition to golf, visitors looking for a little action can take advantage of Nevada's miles of hiking and biking trails, rushing whitewater rivers, snowcapped peaks for skiing and snowboarding and towering cliffs perfect for mountain climbing.
Source: prnewswire
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