SideStep Enters New Market Expanding the Power of Travel Search into Local Attractions, Events & Activities
29 April 2006
SideStep, Inc. (http://www.sidestep.com), the Web's leading travel search engine, today announced the launch of its latest category expansion featuring Local Attractions, Activities and Tickets. The company is the first and only travel search engine to leverage the power of vertical and local meta search to deliver this offering. More than 4.7 million travelers use SideStep each month to search for air, hotel, and car rental values and now have the ability to use SideStep to search for, find and book "things to do" for their next trip or in their hometown.
With SideStep's new Activities Tab, users will experience an enhanced one-stop, travel shop to secure all facets of their itinerary. SideStep's patent pending search technology enables its customers to select from a wide variety of activities that interest them in one single search, eliminating the need to navigate multiple ticketing and attraction Web sites. Consumers now have access to local tickets for shows and theater, tours and attractions, museums, amusement and theme parks, sporting events, cultural activities, dining, outdoor and adventure activities, shopping, concerts and much more.
"With the launch of Local Attractions, Activities and Tickets, SideStep becomes the first and only travel search engine to incorporate local vertical search into travel planning. This new technology allows consumers to book an entire local itinerary for an upcoming vacation from the comforts of their home," stated Anthony Rodio, SideStep's Vice President of Product Management. "No other travel search site aggregates activities ranging from Las Vegas shows to professional sporting events."
In addition, SideStep's SmartSort feature gives users the power to filter through thousands of activities worldwide based on activity type, price, duration, day and location. Whether it's a Broadway show in New York City such as Phantom of the Opera; exploring Paris for a day on a Segway scooter; watching a lion feeding at Big Cat Rescue in Tampa; or taking in a Boston Red Sox home game under the Green Monster, SideStep's new Activities Tab is a comprehensive offering that has something for everyone. It also helps users save even more time and money, as well as ensure availability of tickets before they reach their final destination.
SideStep leads the travel search category, one of the fastest growing sectors of the $63.5 billion online travel industry (PhoCusWright). The company continues to focus on expanding its offerings to better serve its customers.
About SideStep
SideStep -- the traveler's search engine - delivers the most comprehensive selection of travel choices at the best prices to more than 4.7 million consumers each month. SideStep has been named one of TIME Magazine's "50 Coolest Web Sites" and declared "Best of the Web" by Forbes. The company has forged alliances with leading travel brands such as Hilton Hotels Corporation, Marriott International, Continental Airlines, JetBlue, Dollar Rent A Car and Enterprise Rent-A-Car. The company has international reach into the United Kingdom and Ireland and is partnered with leading European travel providers such as British Airways, eBookers, Hilton International, InterContinental and Holiday Inn. Headquartered in Santa Clara, California, SideStep is privately held and has raised more than $17 million in funding from Trident Capital and individual investors. For more information, visit http://www.sidestep.com.
Source: prnewswire
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