SINA Corporation to Report Q1 2006 Financial Results on May 9, 2006

SINA Corporation (Nasdaq: SINA), a leading online media company and value-added information service provider for China and for global Chinese communities, will announce its financial results for the quarter ended March 31, 2006 on Tuesday, May 9, 2006 after the close of market. Following the announcement, SINA's management team will host a conference call at 9:00 p.m. Eastern Time to present an overview of the Company's financial performance and business operations.

The dial-in number for the call is 617-597-5346. The pass code is 26264256. A live Webcast of the call will be available from 9:00 p.m. - 10:00 p.m. ET on Tuesday, May 9, 2006 (9:00 a.m. - 10:00 a.m. Beijing Time on May 10, 2006). The call can be accessed through the Company's corporate web site at http://corp.sina.com .

A replay of the conference call will be available through May 16, 2006 at midnight eastern time. The dial-in number is 617-801-6888. The pass code for the replay is 37926573.

About SINA

SINA Corporation (Nasdaq: SINA) is a leading online media company and value-added information service (VAS) provider for China and for global Chinese communities. With a branded network of localized web sites targeting Greater China and overseas Chinese, SINA provides services through five major business lines including SINA.com (online news and content), SINA Mobile (mobile value-added services), SINA Online (community-based services and games), SINA.net (search and enterprise services) and SINA E-Commerce (online shopping). Together these provide an array of services including region-focused online portals, mobile value-added services, search and directory, interest-based and community-building channels, free and premium email, online games, virtual ISP, classified listings, fee-based services, e- commerce and enterprise e-solutions.

To learn more about SINA, please check out our corporate website at http://corp.sina.com .

For more information, please contact:

SINA Corporation

Chen Fu

Tel: +86-21-6289-5678 x6089

Email: fuchen@staff.sina.com

The Ruth Group

Denise Roche

Tel: +1-646-536-7008

Email: droche@theruthgroup.com

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