Charlie the Copywriter adds FOSS section to website
2 April 2006
Launched in January 2006, Charlie-the-Copywriter.co.uk provides professional copywriting and marketing services at affordable prices to small and medium-size businesses (SMBs). Now receiving over a thousand visitors a month, the website is gradually establishing itself with the SMB community. Writing and syndicating SMB focused articles has played an important role in attracting visitors to the fledgling website. CollegeCentral.com, America's leading entry-level job site for small, midsize, and community college job seekers on the Internet, is just one of the SMBs that finds Charlie-the-Copywriter.co.uk a useful source of "topical, timely content".
Although a commercial site, Charlie-the-Copywriter.co.uk advocates Free/Open Source Software (FOSS), believing it has an important role to play in the growth and development of the SMB community on the Web. Charlie-the-Copywriter.co.uk now offers visitors a dedicated FOSS section on the website. Intended to help start-ups and established SMBs find useful, innovative free business software, the new FOSS pages give information on everything from security and office productivity to the potential benefits of CRM (customer relationship management).
For those unfamiliar with the acronym, FOSS refers as much to a philosophy as to software applications. Freeware is proprietary software offered for free by the vendor, usually under certain terms, conditions or restrictions. For example, freeware might be offered in exchange for valuable user information, product development or marketing insights. Open Source is a community or movement of not-for-profit programmers, developers and users dedicated to sharing, developing and improving the code or DNA of an application for everyone s benefit. To learn more about FOSS visit the Free Software Foundation website at www.fsf.org or the Open Source Initiative: www.opensource.org.
To have any chance of competing in today s global marketplace, small enterprises need to present themselves in a wholly professional manner. That means clear, consistent, persuasive marketing communications capable of attracting and retaining customers. In fact, one of the most important priorities for any online business should be its copywriting. However, many small businesses neglect hiring a professional marketing copywriter, or simply cannot afford one. Instead, limited financial resources get allocated to office equipment, software, and stock, for example. But the cost of brand name software can quickly make a big whole in a small company s available budget. Free Open Source Software offers a genuine, reputable alternative.
On average, to create brand awareness, establish trust and build a dialogue with target customers requires between 12 and 24 pieces of marketing material. It s also seven times more expensive to recruit a new customer than it is to retain the loyalty of an existing one. Either way, marketing, advertising and sales activity costs money. And poorly researched, written, designed and placed marketing costs money without any hope of a return. It s just money down the drain. Free Open Source Software can provide the necessary tools to produce professional-looking brochures and presentations or enable a business to build up an invaluable store of customer information at no cost. Charlie-the-Copywriter.co.uk produces attention-grabbing, though-provoking, sales generating copy that delivers results affordably for small and medium-size businesses.
Visit http://www.charlie-the-copywriter.co.uk for more information.
Contact
Charlie Trumpess
Charlie-the-Copywriter
33 Malvern Way
Croxley Green
Rickmansworth
Hertfordshire
WD3 3QQ
07757 438584
charlie@charlie-the-copywriter.co.uk
http://www.charlie-the-copywriter.co.uk
Read more news from Charlie-the-copywriter
New copywriting website for small businesses
Source: prleap
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