Tixa Presented at the Third Annual Piper Jaffray China Internet and Technology Conference
16 March 2006
Tixa Tech Group, China's leader in online contextual advertising, presented at the Third Annual Piper Jaffray China Internet and Technology Conference. The conference was held from February 28 to March 2, 2006 at the St. Regis Hotel in Beijing, China. Forrest Zhang, CEO and Chairman of Tixa, spoke on the panel of "The Advertising Market in China: From Billboards to Internet" on the second day of the conference.
Mr. Zhang presented the Company's strategies, including an overview of recent activities and the forecast of NarrowAD.com, the flagship product line of the company and "95001000", an innovative telephone real name service launched in August 2005. Zhang also gave his insights on the booming Chinese online advertising market. This was also the second time Zhang had presented at the Piper Jaffray Conference.
The Third Annual Piper Jaffray China Internet and Technology Conference included presentations from management teams of public and private Internet, semiconductor and hardware companies operating in China, as well as presentations from economists, regional and international private equity funds, industry experts and officials from regulatory agencies. The theme of this year's conference was "Growing Pains and The Mainstreaming of China Tech."
About Tixa
Tixa is the largest provider of Contextual Advertising Solutions for China's online advertisers and publishers interested in personalized online marketing. With mature contextual analysis technology, NarrowAD.com, the flagship product line of Tixa, offers an accurate and precision-targeted advertising opportunity for Chinese businesses.
With robust personalization technology, NarrowAD.com develops this context-based approach, which narrows down the focus of online ads and thus allows advertisers to deliver ads specifically to users' interests and to address target audiences more straightforward. Different from search engine-oriented advertising, NarrowAD's system places advertisements based on the content of the article being viewed, as well as users' location and interests.
95001000, the "China Operator," is an innovative telephone real name service which charges both sides, the caller and the paid listing merchants. The directory service is closely related to the daily lives of people as well as a brand promotion window for Chinese businesses.
For more information, please visit: www.tixa.com, www.narrowad.com, www.95001000.com
This press release is brought to you by China PRnews, a China-focused full-text news announcement distribution service.
The China PRnews logo is available at: http://www.primezone.com/newsroom/prs/?pkgid=2002
CONTACT: Tixa Internet (Beijing) Technology Co., Ltd.
Investor Relations:
Curt Shi, IR Director
8610-62619006
shihj@staff.tixa.com
Source: primezone
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