Internet Marketing in St. Paul, Minnesota That REALLY Works
13 March 2006
For the past nine months Merten s been Internet marketing advisor to Lawsuit Cash Advance, LLC, a Minneapolis-based, pre-settlement funding company providing lawsuit cash advances to personal injury accident victims. In just three months he was able to get Lawsuit Cash Advance, LLC first-page listings on many of the top search engines for their most popular keywords. In seven months he was able to get them to the first page of Google.
"Working with Lawsuit Cash Advance, LLC and more recently its affiliate Beacon Legal Finance is a rewarding experience for me," Merten said, "because the companies are very top-notch, and the people are pros all the way. Lawsuit Cash Advance, LLC and Beacon Legal Finance offer pre-settlement funding cash advances that accident victims can apply for quickly, online, 24/7/365 to receive the fastest, most economical service possible. I m proud to work with them."
"Success on the Internet," Merten says, "is all about getting your website on the first page of as many of the top search engines as you can for your most popular search keyword phrases. Businesses that can do this will win the game. Hardly anyone searching the web these days wants to look beyond the first page."
Merten said that businesses that can t appear on the first page will have to stick to pay-per-click and directory listings, which can often be very expensive and produce little in the way of actual results. He said it s not uncommon to pay $10 to $70 per click for pay-per-click listings and only get a 4% return on generating leads -- not to mention actual sales. So here, if a business only gets four leads out of a hundred, it s costing them $250 to $1,750 per lead.
"A decent looking website is still important as ever," Merten said, "but assuming you have that -- even if you ve spent thousands of dollars to create your professional-looking website -- the businesses that will do the best on the Internet are still the ones that show up on the first page of search results. Most other websites past the first page will simply get lost in the shuffle of millions of websites," Merten said, "Studies have proven they will never get noticed."
"Beyond getting noticed," Merten said, "Websites that truly achieve first-page listings get the traffic, which in turn usually translates into increased business. While other businesses go out of their way to be seen on the Internet, the website that gets first-page listings on the popular search engines has already been found. These kinds of 'organic listings are what the majority of people look for," Merten said, "not directories or pay-per-click listings."
As to what is the "right" Internet marketing solution for businesses, Merten is a firm believer in "search marketing" and "website optimization." "This type of solution offers more in the way of long-term, permanent results," Merten said, "With pay-per-click you re often here today and broke tomorrow, and how many people actually use a directory to find something?" "Beyond that," Merten says, "it s important to know who you re dealing with and the type of Internet marketing solution they re offering."
"Internet marketing is an area where you don t want someone who knows 'half the facts, Merten said, "this can kill you. Many of the people offering Internet marketing solutions know little more than the customers they re talking to. And this includes the big companies."
"Part of the problem," Merten said, "is that many businesses don t know what their Internet marketing options are, so if they do commit funds to an Internet marketing campaign, it s usually based on what they ve been told works. What they ve been told and how well the marketing system works will probably depend on who contacts them and how well they know Internet marketing. The only way for businesses to work around this is to work with someone who s been doing Internet marketing long enough to know the complete picture. Thankfully, I fall into this category."
Mike Merten has been doing Internet marketing for 10 years and specializes in providing Internet marketing services to law firms and finance companies.
Source: clickpress
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