Search Engine Optimization Companies Are Now Promoting Ethical Practices Through Education And Special Guarantees
9 March 2006
Search engine optimization (SEO) is one of the fastest growing internet marketing tools for big and small business owners alike. By strategically optimizing visible page content and the code which resides on the back-end of each web page, search engines are more likely to identify your web site as a credible source which can push your listing to the top spots of keyword searches. If done well, your listings will be more visible and therefore more likely to pull increased web traffic via the all-mighty click. If done poorly, a search engine won't recognize you (or see you as irrelevant) and bury your listing at the bottom of a list of competitors that users don't care to sift through.
For companies offering internet marking services, they are sometimes approached by business owners wanting to «get listed in the free results of search engines.» However, search engine optimization is usually not the primary focus of business owners when seeking methods to increase their brand name awareness and sales efforts. It's usually an after-thought that becomes priority after proper education, and discussion of how it works. The keyword here is «education.»
«Clients don't always come looking for SEO but it's something we may recommend depending on their market and objectives,» says Dale DeHart, President and Founder of SOHO Prospecting, a full service marketing company that offers search engine optimization. «Our services are always focused on the ultimate objective of lead generation and sales prospecting, either through traditional means or the Internet. There's a lot of discussion about how SEO works because it is a complex process to put into effect and there are many techniques to be employed; not all are effective in all situations. If we believe that SEO will work to attract more business to a company's site, we always describe the process in detail so that they are more aware of what can be expected. This means describing accepted practices as well as Black Hat methods that they should avoid.»
Through education, SOHO Prospecting addresses some of the misleading types of guarantees that are offered to unaware business owners. These are guarantees that might sound optimal, but usually have detrimental effects over the long run. One such tactic achieves high rankings through the use of long, irrelevant keyword phrases, or quality keyword phrases on less-than-desirable search engines (the primary search engines are Google, Yahoo, and MSN). Another tactic confuses paid listings which go to the highest bidder versus natural listings which are based on content and material within the site. Yet another method utilizes hidden pages which redirect traffic to any page an SEO company wishes; including someone else's page if you discontinue service.
In addition to proper SEO education, SOHO Prospecting is also making a new guarantee which adheres to its strict search engine optimization policies. They guarantee a 100% to 500% increase in web site traffic volume using only approved SEO practices. Additionally, they are currently offering free SEO evaluations to show how your site currently ranks among competitors for select keyword phrases.
According to Chris Samojen, Search Engine Specialist for SOHO Prospecting, «A guarantee for increasing your website traffic is important because many SEO companies can guarantee first page rankings on the major search engines, however many of those keywords generate very little search volume providing no additional traffic to your website. SOHO Prospecting is primarily focused on making your website search engine friendly and targeting several high volume, highly related keywords in your industry. Successful implementation of this formula allows your site to be a lot more visible to the search engines and positions your website as an industry expert which is recognized by the search engines. In return the search engines will reward you with high rankings for your keywords that generate a very large amount of free search engine traffic.»
About SOHO Prospecting
DeHart founded SOHO Prospecting in 2001 after more than 25 years in management at several private and publicly traded companies. In addition to search engine optimization, SOHO Prospecting provides internet marketing, pay-per-click management, company branding, web design, direct mail marketing, marketing materials, advertising and public relations for clients in a variety of industries. For more information, call (805) 482-2170, or visit www.sohoprospecting.com.
Source: prweb
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