Search Engine Optimization and How 24-7PressRelease.com May Help You
1 March 2006
There are a couple guaranteed basics to assist your search engine listing ranking. The second option is one that some still debate over, however we feel has great pull. List your site in DMOZ directory and list in Yahoo Directory.
After this, the battle turns uphill if you are not familiar with Search Engine Optimization. Part of the uphill battle is due to email spam. In the early SEO days, one could send an email to a related industry web site and say, "hey, we have a web site we feel would be valuable to your visitors. Would you consider adding our site as a resource for a link exchange?" Today with the number of spam filters on the rise you may be lucky to receive a response from 1 in 30 emails.
So how does a new web site owner (or existing web site owner looking for more coverage) attract new customers and create more traffic? Perhaps a press release may help.
Michael Iwaasaki of 24-7PressRelease.com (24-7 Press Release Newswire), comments, "We have found many marketers and SEO experts using our web site to announce an event or change in a Company. The increase in press release submission activity may be due, in part, to the cost effectiveness involved compared to ad word programs. As an example, a mainstream ad word program may cost $.25 - $2.00 per click. In our case, we have found some press releases with a payment of only $45, over a period of 3 weeks receive 250 - 350 views (with 10,000+ impressions). At 300 views, the cost for the press release is only $0.15 per view, for 300+ words, not 20. You tell me what the better deal is."
A press release may seem like the way to go, however Iwasaki encourages those seeking this route to only do so if one truly have news to tell. "All too often we have to reject a news release because it sounds like an advertisement," comments Iwasaki.
24-7pressrelease.com offers search engine optimization to press releases by including key words into the release meta information picked up by some search engines. At $45 or more, the site also offers access to dynamic statistics including number of impressions, number of views, number of times a press release was emailed along with a breakdown of cost per impression and cost per view. "We have found that a press release will remain very active for up to five weeks. After five weeks, the press release is still active, but not as active as the first five weeks," furthers Iwasaki.
With the ever changing world of Search Engine Optimization, what hasn't changed is the interest in a great newsworthy story. Perhaps this is another avenue to add to a search engine optimization plan.
For press release distribution and free press release submission, visit: http://www.24-7pressrelease.com .
This press release has been submitted on behalf of http://www.24-7pressrelease.com .
Source: prnewswire
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