TMP Directional Marketing Selects n Frame to Manage its Data Center and Network Infrastructure
18 February 2006
Being the world's largest Yellow Pages advertising agency with more than 1,700 clients does not afford much room for system downtime. That is why TMP Directional Marketing recently outsourced management of its data center operations and network infrastructure to Indianapolis-based n|Frame, Inc.
"This symbiotic relationship leverages all of our core strengths in technology support while allowing TMP Directional Marketing to maintain a steady focus on serving and expanding its customer base," said John "J" Qualls, vice president of sales and marketing at n|Frame. "It is an ideal example of how n|Frame delivers business value, technical expertise and cost savings to global companies that rely heavily on Web applications and large scale networks."
TMP Directional Marketing is a global organization that uses Web technology to manage its clients' national and local Yellow Page and interactive advertising content. The company maintains a content repository across an extensive server network that must be maintained 24/7.
"Without question, our services require a comprehensive approach to technology management," said Steve Kossel, vice president of business technology at TMP Directional Marketing. "Offloading our network management to n|Frame allows us to completely focus on our core competency of developing and delivering Yellow Page applications and interactive online advertising programs for our clients."
When the New York-based company began investigating professional technology partners last May, it defined five primary requirements. These include a bundled data center and network management service package, total security of its clients' personal information, 24/7 system availability, agile network bandwidth to accommodate seasonal content demand fluctuations and a team of professional engineers to vigilantly monitor, maintain and trouble- shoot any system problems.
After a comprehensive six-month search for the right technology partner, TMP Directional Marketing selected n|Frame to house its servers and manage its network. Just last month TMP Directional Marketing completed the migration of 90 additional servers from its Maynard, Mass. facility to n|Frame's data center in Carmel, Ind. As a result, n|Frame is helping the company provide a greater level of service to its clients and realize a cost reduction in IT staff and support.
"n|Frame is extremely cost competitive with an excellent scope of services that support all of our network needs. This lets us focus 100 percent of our efforts on our clients," Kossel commented. "n|Frame's physical layout easily accommodates our current needs and gives us ample room to grow. The deal was clinched when we saw the sheer size and sophistication of its data center."
About TMP Directional Marketing
TMP Directional Marketing is the world's largest advertising agency focused exclusively on Yellow Pages, Internet Yellow Pages and Search Engine Marketing. With combined Yellow Pages and Internet advertising billings of over $500 million, TMP operates 22 offices with over 800 employees and is based in New York City. TMP's size and scale enables the agency to deliver unrivaled Yellow Pages and Internet advertising solutions to its client base of more than 1,700 national advertisers comprised of more than 600,000 local business locations across the US and Canada (including over 100 of the Fortune 500). TMP's client focus is exclusive to the core issue facing the Yellow Pages industry today: the evolution of consumer local search behavior. TMP also specializes in Moving, Truck Rental and Storage categories through its affiliation with Moving.com, the premier online relocation portal. See also http://www.tmpdm.com .
About n|Frame
n|Frame helps organizations achieve true business continuity through a unique failover model that integrates backup systems with standard operating procedures. This is accomplished through n|Frame's professional data center (one of the largest in Indiana), business-class Internet connectivity and a workplace recovery center (also one of the largest in Indiana). n|Frame supports networks, Web sites, call centers and workplaces with premium data center outsourcing; router, firewall and switch management; 24/7 network, system and hardware monitoring; Web, application, data and e-mail system hosting; e-mail management and protection services; and customizable disaster recovery solutions (including Agility(TM) mobile recovery units). n|Frame is privately held and headquartered in Carmel, Ind. near Indianapolis. To learn more about the company, please call 317-805-3759, e-mail sales@nFrame.com or visit http://www.nFrame.com .
MEDIA CONTACTS
Amy Zucker PR Contact: Dave Myer
Synergy Marketing Group, Inc. TMP Directional Marketing
317-205-9690 ext. 2 770-325-5626
amyzucker@synergy-mg.com dave.myer@tmpdm.com
Source: prnewswire
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