Equifax Featured in Firewall Starring Harrison Ford
10 February 2006
Equifax Inc. (NYSE: EFX) today announced that it will be featured in the upcoming action thriller Firewall, from Warner Bros. Pictures. Set for release on February 10, Firewall stars Harrison Ford, who discovers that a thief has stolen his identity while reviewing his Equifax Credit Report(TM). Warner Brothers' production team approached Equifax to ensure that Firewall's representation of the Equifax Credit Report was as accurate as possible.
"I think this film will speak to individuals because identity theft is a real problem and something that consumers face everyday," said Richard Loncraine, Director of Firewall. "If you need to find out if your identity has been compromised or stolen, one of the best ways to do that is with Equifax."
Firewall illustrates the devastating effects of identity theft at a time when awareness about the need to guard and protect personal information is critical," said Steve Ely, group executive, Personal Solutions, Equifax. "Since identity theft is on the rise and can affect anyone at any time, credit monitoring is an important step for enabling early detection."
According to the Federal Trade Commission, identity theft affects nearly 10 million people each year. Since it often involves no theft of physical property, identity theft may go unnoticed until significant damage has been done -- often several months and thousands of dollars later. Early detection through a comprehensive credit monitoring service such as Equifax Credit Watch(TM) can be the best defense. Equifax Credit Watch serves as an early warning detection system that alerts consumers to key changes to their Equifax Credit Report, in most cases before identity thieves can do significant damage.
"Time is a crucial factor when a consumer is a potential identity theft victim," said identity theft expert and former FBI agent Kevin Barrows. "With tools and technologies available today from companies such as Equifax, consumers gain a unique advantage over identity thieves looking to prey on their most valuable asset."
The release of Firewall coincides with National Consumer Protection Week (February 5-11). Sponsored by government agencies and highlighting consumer protection and education initiatives across the nation, the week brings increased awareness to important issues affecting consumers such as identity theft and fraud. Equifax has a long-standing history of educating consumers on the importance of credit management and ways to protect against identity theft and fraud.
"Taking a proactive approach to credit management and knowing how to protect themselves from identity thieves should be top of mind for consumers at all times," said Ely. To learn more about ways to guard against identity theft, visit http://www.equifax.com.
About Equifax (http://www.equifax.com)
Equifax Inc. is a global leader in turning information into intelligence. For businesses, Equifax provides faster and easier ways to find, approve and market to the appropriate customers. For consumers, Equifax offers easier, instantaneous ways to buy products or services and better insight into and management of their personal credit.
Equifax Personal Solutions provides personal credit management tools that enlighten, enable and empower consumers to take control of their credit. Online products give consumers access to their credit file and credit score to proactively manage their credit health, prepare for a major purchase and help protect themselves from potential identity theft. Equifax. Information that Empowers.
About Firewall (http://www.firewallmovie.com)
The action thriller Firewall stars Harrison Ford as a banking security expert forced to execute a $100 million theft when a ruthless criminal (Paul Bettany) steals his identity and takes his family hostage.
Warner Bros. Pictures presents, in association with Village Roadshow Pictures, a Beacon Pictures/Jon Shestack/Thunder Road Production of a Richard Loncraine Film: Harrison Ford and Paul Bettany star in Firewall, also starring Virginia Madsen, Mary Lynn Rajskub, Robert Patrick, with Robert Forster and Alan Arkin. Directed by Richard Loncraine and written by Joe Forte, the film is produced by Armyan Bernstein, Jonathan Shestack and Basil Iwanyk. Brent O'Connor, Charlie Lyons, Dana Goldberg and Bruce Berman are the executive producers. Marco Pontecorvo, A.I.C., is the director of photography; Brian Morris, production designer; and Jim Page, editor. Music by Alexandre Desplat. Firewall will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company, and in select territories by Village Roadshow Pictures. Rated PG-13 by the MPAA for "some intense sequences of violence."
Source: prnewswire
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