Search Engine Marketing Firm Inceptor's BidCenter Agency Lets Agencies Manage Multiple Pay-Per-Click Advertising Accounts from Single Interface
8 February 2006
Inceptor, Inc., a leading provider of search engine marketing technology, today launched BidCenter(tm) Agency,
an enhanced version of its BidCenter platform for managing
pay-per-click (PPC) advertising that features specialized functionality
designed for interactive advertising agencies and resellers.
BidCenter Agency
includes a new account management function that allows interactive
advertising agencies to manage multiple PPC customers from within a
single interface. Account managers can log in to the BidCenter system
and see all of their accounts, including performance data, in one
screen. They can also easily drill down into the details of a specific
PPC account where new keywords and bidding rules can be entered.
"Since
the release of BidCenter in August of 2005 many interactive advertising
agencies have asked to use BidCenter in their own practices because of
its simplified management console and powerful optimization features,"
said Vic Odryna, President and CEO of Inceptor. "However, our challenge
was to make it even better for agencies by integrating features and
tools to make multi-customer management a snap. We've done that with
this release."
BidCenter
is a PPC bid management tool that enables search engines marketers to
manage multiple search engine marketing programs from a single console.
In addition to the centralized management features, BidCenter's unique
and proprietary Portfolio Optimizer enables marketers to create
portfolios of keywords, assign performance-based goals and then
BidCenter automatically determines the best bidding strategy in order
to achieve the desired goals.
In addition to the agency
management console, the new release of BidCenter supports bulk
importing of campaign data. Agencies typically need to import the data
in bulk via spreadsheets or other file types. The new feature enables
direct importing of the standard XLS templates used by Google AdWords
and Yahoo! Search Marketing. Other features in this release include
support for MSN adCenter, Miva UK and Google Geo-Targeting.
"BidCenter
is a great tool for any interactive agency engaged in the business of
managing paid search," said Andy Atalla of PHDIQ, a London based media
planning and buying agency. "We've used BidCenter for quite some time
and welcome the addition of new features specifically for agencies.
BidCenter has been a major asset to us as we seek to improve
effectiveness and efficiency in search."
Inceptor
is a leading search engine marketing firm founded in 1999. The
privately held firm developed BidCenter, the industry's first
portfolio-based self-service PPC advertising bid management system that
automates the complex keyword bidding process. BidCenter's
patent-pending pay-per-click advertising bid management technology
employs optimization techniques similar to those that professional
money managers use to optimize mutual funds. With offices in the Boston
area and London, Inceptor has 45 employees and more than 5,500
customers including Home Shopping Network, Lawyers.com, CVS.com,
Christianbook.com, and UPromise. More information can be found at www.inceptor.com.
CONTACT: Inceptor
(978) 298-1510
Stacey Sicurella
stacey.sicurella@inceptor.com
Beaupre & Co. Public Relations
Christine Major
(603) 559-5837
cmajor@beaupre.com
Source: primezone
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