Wireless Dealer Uses Custom 800 Number to Track Advertising and Promotion Response
31 January 2006
The ability to track incoming calls to specific advertisements and promotions has proven to be invaluable to Ivan James, Vice President of Marketing for Intouch Wireless (www.intouchusa.org).
In October, 2005 Intouch Wireless was searching for a way to track the business' incoming calls and response rates to promotions and advertising programs. They wanted to better understand precisely what consumer needs are, and what marketing efforts they respond to.
The company activated three Custom 800 numbers (also known as vanity numbers), 800-New-Ring, 888-New-Ring and 888-8Intouch, with 800response of Burlington, VT (www.800response.com) in order to track the various media outlets they advertise in, as well as their direct mail programs.
«When a consumer receives a direct mail piece they are in a very different frame of mind then when they are listening to the radio or receiving a phone call,» says James. «We use tracking reports to modify our strategy and promotions based on consumer response to our marketing programs.»
The call recording service available with a Custom 800 number has also proven to be very helpful to their business. «We can playback conversations to identify callers' specific needs. It also allows us to educate the sales team to really listen and unearth the diverse reasons people are calling, and what promotion or advertisement they are responding to.»
James chose to work with 800response for several reasons. «The utility of the service is user-friendly and the reports are comprehensive» he says. According to James, Intouch Wireless selected 800response over the competition because of the prompt turnaround time and exceptional customer service. «When 800response says they will complete a task, more often than not they are able to execute that task before the promised deadline, and that is important to the fast paced nature of my business.»
Intouch Wireless is an indirect dealer for Cingular, Nextel, Cell One, and Sprint. They currently have over forty locations in the North East. For more information visit www.intouchusa.org.
800response is the premier provider of vanity 800 service and offers the broadest selection of Custom 800 numbers available today. Services include counsel on selection of the most appropriate 800 number for businesses, a sophisticated Call Routing platform, Call Recording, and extensive real-time Call Tracking reports that provide invaluable demographic information to our customers. For more information visit www.800response.com or call 1-800-New-Sales.
Source: prweb
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