Fidelity Assets and Local.com Partner to Enable Real-Time Online Connection Between Home Buyers, Sellers and Realtors
31 January 2006
Fidelity Assets, a highly specialized online marketing and advertising company offering search engine marketing strategies for the exclusive use of real estate agents, today announces a strategic partnership with Local.com, a leading local search engine owned by Interchange Corporation (NASDAQ: INCX). The partnership enables real-time connections between home buyers and sellers who are conducting searches on Local.com, and over 500,000 real estate agents and mortgage brokers around the nation, including major metropolitan areas such as Los Angeles, Seattle, San Francisco, New York, Chicago and Washington, DC.
"Local.com is a premier online destination for consumers looking for information on local real estate," said Andy Steuer, CEO of Fidelity Assets. "Our real-time lead generation functionality combined with Local.com's content will help consumers make informed decisions about their local real estate market, and instantly connect with a real estate or mortgage professional who can help them act on those decisions. We're glad that Local.com shares our enthusiasm for helping home buyers and sellers make the most of their time online."
Local.com aims to become the premier local search destination through partnerships with successful industry leaders like Fidelity Assets. Local.com provides over 16 million business listings to over 6 million unique monthly visitors.
"Real estate and mortgage listings are popular searches by Local.com consumers," said Rob Luskey, director of strategic alliances at Local.com. "We look forward to working with Fidelity Assets, a source of relevant local content and resources for our users. This new partnership allows our users to connect directly with real estate professionals, and further strengthens our position as a leading local search engine."
According to the National Association of Realtors, seventy-seven percent of all home seekers use the Internet to find their new home. Billions of dollars in real estate advertising will continue to shift online over the next three years. With their Web Traffic service, Fidelity Assets has established itself as a leader in search engine marketing for realtors and mortgage brokers. By using highly refined campaign management tools to leverage traffic from Google, AOL, Yahoo!, MSN and now Local.com, Fidelity Assets helps their clients to promote their listings or their websites and target buyers and sellers who are actively searching for real estate in their geographical area. Fidelity's Web Leads service enables their clients to target home buyer and seller prospects who are using the Internet to research home buying and selling. Traffic is directed to a page that is personalized for each of their clients, where buyers and sellers can request more information. Each prospect is the agent's exclusive property and will never be re-sold to another agent.
Highlighted Links Fidelity Assets Web site
Local.com Web site
About Fidelity Assets
Fidelity Assets is a leading provider of search engine solutions designed exclusively for real estate brokers and agents, and mortgage brokers. Through its suite of search engine marketing solutions, Web Traffic and Web Leads, Fidelity Assets is dedicated to offering real estate professionals personalized marketing campaigns that utilize Google, Yahoo, MSN and AOL to capture targeted high-quality online traffic and leads for their clients. Online advertising with Fidelity Assets is performance based and services are priced according to the number of visitors and leads generated by the campaign.
About Interchange
Interchange Corporation (NASDAQ: INCX) owns Local.com (www.local.com), a leading local-search engine powered by the company's proprietary Keyword DNA™ and local-web indexing technologies. The company serves local and national Internet, wireless and operator assisted local-search markets in the United States and Europe. Interchange generates revenue principally from paid-search advertising. The company is headquartered in Irvine, California, with European headquarters in Stockholm, Sweden. For more information on Interchange, please visit: www.interchangeusa.com.
Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to stabilize our national paid search advertising business, our ability to operate, grow and monetize our local search engine, Local.com, and incorporate our local-search technologies, market the Local.com domain as a destination for consumers seeking local-search results, grow our business by enhancing our local-search services, improve our filtering technologies expand our Advertiser and Distribution Networks, expand internationally, integrate the operations and effectively utilize the technology of Inspire, a Swedish Internet and wireless local-search technology company, which we recently acquired, integrate the operations and effectively utilize the technology of Inspire, develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.
Our Annual Report on Form 10-KSB, subsequent Quarterly Reports on Form 10-QSB, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as if the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.
Media :
Fidelity Assets
Alexandra Brunais
Terpin Communications Group
alexandra@terpin.com
(310) 821-6100 x103
Interchange Corporation
David Alpern
(949) 789-5284 / Fax: (949) 784-0880
dalpern@interchangeusa.com
John Baldissera,
BPC Financial Marketing, Investor Relations
(800) 368-1217
SOURCE: Fidelity Assets
Source: marketwire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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