ReedLink Opens Its Niche Search Engine to Life Science Market
23 January 2006
ReedLink, a vertical product search engine owned by Reed Business Information (RBI), has expanded to serve the life science market. With the addition of thousands of product specifications, ReedLink now helps life scientists in professions such as R&D and lab management to search the web and buy products.
For example, ReedLink search and comparison categories now include reverse osmosis equipment, nucleotides, cytokines, and biocides. These categories and more can be found at http://www.reedlink.com/ProductDirectory.html.
"ReedLink's launch into this new sector comes after months of careful planning and customization," said Scott Falzone, VP of ReedLink. "The result is a site that is well suited for sourcing products that life scientists require for their research."
In order to collect and standardize the most accurate product specifications for the highly specialized life science market, ReedLink tapped into the knowledge base of various industry resources, including RBI's market-leading magazines Bioscience Technology, Drug Discovery and Development, and Laboratory Equipment.
"ReedLink's product search offerings will greatly enhance the life scientists' overall web experience," said Sabrina Crow, RBI Group Vice President/Managing Director, Science and Medical. "We are pleased to have partnered with ReedLink toward this development."
ReedLink, which first launched in the manufacturing market in early 2005, provides search results linking to detailed product or company information, including product specifications, white papers, company profiles, and editorial content. Users can compare products and contact manufacturers and distributors for information or a free price quote.
A life scientist looking for reverse osmosis equipment, for example, can quickly determine the products best suited to his or her needs by comparing the capacity, membrane length, and operating voltage of various models.
ReedLink is designed to simplify the search for products in specialized markets while providing the breadth and depth of information users look for when making buying decisions online. With the addition of life sciences material, a wider audience can now take advantage of this useful niche search engine.
About ReedLink
ReedLink (http://www.reedlink.com) is owned by Reed Business Information (http://www.reedbusiness.com/us), the largest business-to-business publisher in the U.S. and a member of the Reed Elsevier Group plc (NYSE: RUK and ENL) -- a world-leading publisher and information provider operating in the science and medical, legal, education and business-to-business industry sectors.
Source: prnewswire
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