BusinessOnLine Provides Fresh Take on Industrial Manufacturing Web Site for Bry-Air
14 January 2006
BusinessOnLine, the leading Internet
marketing firm for manufacturing and BtoB companies, announced today that
it has created a new customer-focused Web site for Bry-Air, the leading
North American manufacturer of industrial and commercial desiccant
dehumidifiers. The new site, www.bry-air.com, highlights the company's
brand position as a superior customer-service leader, simplifies navigation
so visitors can quickly find the product that is appropriate for their
application, provides valuable information for download during the buying
process, and enables prospects to pinpoint local sales representatives and
contact them directly from the site.
The new site developed by BusinessOnLine is already delivering results
as sales leads generated directly from the Web site have doubled in the six
months post-launch. In addition, Bry-Air's distributed network of sales
representatives report a significant spike in inbound leads, with loyalty
and morale among the team registering at an all-time high.
"We believe nine out of 10 prospects will visit our site before
contacting us, so it's important we create the right first impression and
deliver a user-friendly experience. Our new site not only reinforces our
brand of customer-service excellence, but is a resource for visitors and
has been extremely effective at converting browsers to leads based on the
principles of a customer-focused design," said Mel Meyers, president of
Ohio-based Bry-Air. "BusinessOnLine brought our attention to the elements
of a great industrial Web site and gained our trust with their vast amount
of experience with manufacturers. We would not want to try and conduct
business without this Web site."
Highlighted Links
BusinessOnLine Web Site
BusinessOnLine Case Studies
BusinessOnLine delivers a full range of tailored Internet marketing
solutions that helps manufacturers plan, build and grow their Internet
marketing and sales. In the last 10 years, hundreds of manufacturers have
utilized BusinessOnLine's expertise in strategy, design, search engine
optimization and Web site tracking to fulfill their distinct online needs.
Following the "Four-Step Process for Manufacturing Web Sites,"
BusinessOnLine transforms Web sites to Work sites that maximize
return-on-investment and create real business results.
"Bry-Air stands out for their commitment to customer-service and the
new site reflects that positioning while increasing the conversion of new
visitors to sales leads," said Aaron Kahlow, CEO of BusinessOnLine. "This
is another example of our commitment to creating industrial Web sites that
generate sales and enable manufacturers to grow."
For more information about BusinessOnLine please visit:
www.BusinessOL.com/ROI or call 1-866-333-1BOL.
About BusinessOnLine
BusinessOnLine is the leader in Internet marketing for the BtoB and
manufacturing sectors. The company pioneered the "Four-Step Process for
Manufacturing Web Sites," which incorporates a full scope of service
expertise in Web site design, strategy, usability, lead generation, search
engine marketing and Web site tracking. In the last 10 years, hundreds of
manufacturers including Fortune 500 organizations, have used
BusinessOnLine's proven Internet marketing methods and processes to drive
quality site traffic, convert visitors to customers and measure results.
BusinessOnLine is a privately owned company based in San Diego, CA, with
offices throughout North America. More information about BusinessOnLine can
be found at: www.BusinessOL.com/ROI.
About Bry-Air
Founded in 1964, Bry-Air is the customer-focused leader in the field of
desiccant dehumidification. Serving customers worldwide, Bry-Air's
dehumidification systems are engineered and manufactured to consistently
provide reliable, complete solutions for moisture removal challenges.
Bry-Air's expertise in manufacturing dehumidification systems enables
solutions for technically complex applications with critical quality
requirements in both industrial and commercial markets.
Bry-Air is a privately owned company based in Sunbury, Ohio with affiliates
in New Delhi, India; Kuala Lumpur, Malaysia; and Rio De Janeiro, Brazil.
More information about
Bry-Air can be found at www.bry-air.com.
Media Contact:
Todd Backus
Phone: 619.955.7766
Email: Email Contact
SOURCE: BusinessOnLine
Source: marketwire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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