Fidelity Assets Debuts Innovative Search Engine Marketing Solutions for Real Estate Agents and Brokers at NY Real Estate Connect
13 January 2006
Fidelity Assets (www.fidelityassets.com), a
highly specialized online marketing and advertising company offering search
engine marketing (SEM) solutions exclusively for real estate brokers and
agents today showcases two new cutting-edge services at the "Meet the
Innovators" panel of Real Estate Connect. Fidelity Assets is the first
company in the SEM field tailored to the specific needs of real estate
professionals. Unlike other forms of real estate advertising, Fidelity
Assets bases its pricing purely on the performance of each campaign.
"We are thrilled to debut our services at Real Estate Connect, where
leading real estate agents and brokers can discover how our products can
help their businesses grow," explains Fidelity Assets CEO Andy Steuer. "Our
unique strength is the personalized results each client derives from our
products. When a real estate agent or mortgage broker becomes our client,
we build a customized search engine marketing program precisely targeting
home buyers and sellers actively searching for real estate in their
market."
Fidelity Assets has developed a proprietary suite of tools that helps
manage and optimize their clients' online marketing campaigns. The
Company's tools get precise, measurable results, and each client is
provided with ongoing advice from a dedicated advisor to get the most from
their online marketing efforts. The core of Fidelity Assets' practice is
the advanced measurement and analysis of their clients' advertising
campaign performance. "We don't simply help our clients get traffic to
their websites, we help them get in front of home buyers and sellers that
generates sales," adds Steuer.
Highlighted Links
Fidelity Assets Web site
According to the National Association of Realtors, 75 percent of all home
seekers use the Internet to find their new home. Billions of dollars in
real estate advertising will continue to shift online over the next 3
years. Fidelity Assets' Web Traffic service uses highly refined campaign
management tools to leverage traffic from Google, AOL, Yahoo! and MSN on
behalf of their clients, so their clients can promote their listings or
their websites and target buyers and sellers who are actively searching for
real estate in their geographical area. By comparison, the Company's Web
Leads service attracts prospective home buyers and sellers as they are
doing their research about buying or selling a home on the Internet in a
real estate agent's area. Traffic is directed to a "landing page" that is
personalized for each agent, where buyers and sellers can fill out their
information. Each prospect is the agent's exclusive property and will never
be re-sold to another agent.
Fidelity Assets is also revolutionizing the way real estate agents pay for
their marketing and advertising efforts. With newspaper or magazine ads,
the price of advertising is based on circulation, regardless of whether the
ad generates leads or not. With Web Traffic and Web Leads, the client pays
according to the number of unique visitors that go to their website or
landing page every month, plus a nominal one-time set-up fee. "With
Fidelity Assets, our client's marketing dollars are spent on performance,
not exposure," adds Andre Munoz, Fidelity Assets Business Development
Manger. "Fidelity Assets demystifies the entire search engine and Web
marketing experience, turning it into a predictable driver of leads and
revenue."
Fidelity Assets will showcase its search engine solutions at the "Meet the
Innovators" panel of the NY Real Estate Connect Conference on Wednesday,
January 11 from 12:00 pm to 2:30 pm and on Thursday, January 12 from 2:00
pm to 5:00 pm in the Odets Room at the Marriott Marquis. CEO Andy Steuer
will be available for interviews throughout the show, which runs through
Friday, January 13.
About Fidelity Assets
Fidelity Assets is a leading provider of search engine marketing (SEM)
solutions designed exclusively for real estate brokers and agents, and
mortgage brokers. Through its suite of Internet marketing services,
Fidelity Assets offers real estate professionals personalized marketing
campaigns that utilize Google, Yahoo! and other major search engines to
capture targeted, high-quality online traffic and leads for their clients.
Online advertising with Fidelity Assets is performance-based according to
the number of visitors and leads generated by the campaign. Please visit
www.fidelityassets.com.
Contact:
Alexandra Brunais
TERPIN COMMUNICATIONS
(310) 821-6100 x103
alexandra@terpin.com
SOURCE: Fidelity Assets
Source: marketwire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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