MPB Communications Gets Ahead of Competition with Vocus Public Relations Software
4 October 2005
Vocus, Inc., a leading provider of on-demand software for corporate communications and public relations, announced today that MPB Communications has extended its agreement with Vocus to provide enhanced services to its growing client base. Founded in 1985, MPB Communications is the premier strategic communications agency in Central Florida, with a proven track record of consistently providing beneficial and professional services that enhance the image and reputation of its clients.
According to Lauren Furey, a public relations account executive at MPB Communications, the agency had tried other media relations software but was frustrated by either limited functionality or hidden costs. The agency switched to Vocus because its comprehensive management capabilities and simple annual subscription fee provide greater productivity and value.
“Vocus provides a comprehensive software system that helps us build targeted media lists; distribute press releases; manage our campaigns; and report to our clients on the results of our efforts. Using Vocus, we are able to clearly demonstrate success for our clients, saving the time and expense required to put together manual reports,” said Furey. “Vocus also has the best media data available, we are able to stay one step ahead of our competition by having immediate access to up-to-date media outlets and reporters, and editorial calendars.”
Vocus provides an integrated on-demand software suite for PR professionals. The Vocus on-demand software suite manages media and analyst relationships; interactive email campaigns; projects and news; files, documents and other collateral; and online newsrooms. The software also analyzes media coverage and other PR information to provide real-time feedback on the effectiveness of PR campaigns and early intelligence on trends unfolding in the press.
“Managing media lists is only one of the many things PR firms do for their clients. That’s why Vocus goes way beyond list management to help PR teams with every aspect of planning, executing and measuring the success of PR campaigns,” said Rick Rudman, president and CEO of Vocus, Inc. “We are pleased that MPB Communications is among the hundreds of Vocus users at PR firms who have realized the superior results they can achieve for their clients with our software.”
About Vocus, Inc.
Vocus is a leading provider of on-demand software for corporate communications and public relations. Our web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences. Our software helps customers manage media relations, news monitoring and analysis, interactive email campaigns, online newsrooms, and government relations activities. Vocus software is delivered as an easy-to-use and cost-effective annual subscription, with no need for internal hardware, software or IT support. Vocus has more than 1,100 customers representing organizations of all sizes across a wide variety of industries. Our software is currently available in four languages, and is in use by customers around the world. Since 1999, we have achieved 23 consecutive quarters of revenue growth, and have received awards for company growth and product excellence. Vocus is based in Lanham, MD with offices in North America and Europe. For more information please visit www.vocus.com or call 800.345.5572.
About MPB Communications
Established in 1985, MPB Communications is the reputation management firm. As a full-service agency, MPB Communications is able to employ every available resource and tool of communication through public relations and advertising services. Employing a culture of collaboration, MPB Communications strives to create a seamless management program to help clients fulfill their ultimate goals through public relations, advertising, collateral, corporate identity, employee communications, signage, special events coordination, multimedia and media training. For more information, please visit www.mpbc.cc.
Source: PR Web
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