The Blogging Edge of Sales; A New Blog Helping Sales Organizations Adjust to the Challenges of the New Economy
22 September 2005
Through the clutter of millions of blogs that have been launched in recent years, a few business-related blogs manage to stand out because they provide a constant flow of relevant content, ideas, and exchange. SellingIsDead.com, a new blog aimed at helping business owners, senior executives, sales and marketing managers, and salespeople, is finding a distinct voice that is attracting a rapidly growing following.
The blog was inspired by a book entitled Selling Is Dead, which was authored by Marc Miller and Jason Sinkovitz and published by John Wiley & Sons on July 1st. The premise of the book is that selling teams must redefine their roles and adopt new selling frameworks – or risk becoming obsolete. The book also outlines a new and disciplined approach to selling innovation, which is a key problem for most organizations that must turn to innovation for survival and growth. Many companies can innovate, the authors contend, but few can sell innovation effectively and efficiently.
Upon completing Selling Is Dead, Miller and Sinkovitz looked for ways to extend their message and stimulate a more meaningful dialogue with the business community. They turned to the blogosphere and launched SellingIsDead.com just after the release of their book.
The blog, which is powered by free WordPress software (http://wordpress.org/), is now generating several hundred hits each day after only six weeks of existence.
Miller and Sinkovitz attribute the initial surge in interest to several factors. Most importantly, they believe that the majority of executives feel that their sales teams are underperforming. Many business leaders are looking for new ideas to stimulate and sustain greater sales productivity in the face of an accelerating onslaught of competitive and market shifts. Furthermore, although there is a lot of content and discussion focused on how to innovate, Miller and Sinkovitz feel that sales and marketing professionals are starved for good, credible information about how to go to market with innovative offerings.
SellingIsDead.com updates daily with ideas, advice, and resources for sales organizations – especially those faced with the complexity of selling high-risk innovations.
About Miller & Sinkovitz:
Marc Miller is the Founder and Owner of Sogistics Corporation, an 18-year-old sales productivity improvement firm located near Cleveland, Ohio. Jason Sinkovitz is the Director of Learning at Sogistics. Miller and Sinkovitz co-authored Selling Is Dead, a book published by John Wiley & Sons on July 1, 2005. The book is available at Amazon.com, Borders, Barnes & Noble (BN.com), and many independent bookstores.
Contact:
Jason Sinkovitz, Director of Learning
Sogistics Corporation
330-487-0300 ext. 15
www.sogistics.com
www.sellingisdead.com
Read Endorsements of Selling Is Dead:
http://www.sellingisdead.com/?page_id=7
Source: PR Web
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