BidClix Introduces Site-Specific Bidding for Internet Advertising utilizing a Network of over 1,000 Web Sites
3 September 2005
BidClix, Inc., an open advertising marketplace and advertising technology services provider, announced today that it has introduced site-specific bidding for Internet advertising.
Site-specific bidding allows advertisers to bid on individual websites within the BidClix Advertising Marketplace. The new level of openness increases value for both publishers and pay per click advertisers.
“We're blasting open our advertising marketplace,” said Paul Needham, President of BidClix, Inc. “Traditional Internet advertising networks try to keep buyers and sellers apart. We're trying to bring them together. Traditional ad networks tell the publisher how much they can pay. BidClix is asking publishers how much they want to charge.”
With site-specific bidding, publishers now have full control over pricing and are able to fully leverage their brands to attract high value advertisers. Pay per click advertisers now have more control over where their ads will appear so they can better manage their ROI.
How it works:
a. Publisher lists their advertising opportunities in the Internet advertising marketplace, naming their own price.
b. Publisher displays sponsored links on their website. Below each sponsored links area is a link to “Advertise Here.”
c. Prospective advertisers click on “Advertise Here” link to set up an account and advertise directly on that publisher's site.
BidClix now offers two advertising solutions for publishers:
1. BidClix Advertising Marketplace:
This open-advertising marketplace brings together buyers and sellers of interactive advertising. Publishers list their advertising opportunities in the marketplace, naming their own price. The free listing in the marketplace gives the publisher exposure to over 11,000 pay per click advertisers.
2. ActiveMarket Technology:
This fully branded, private label, technology solution enables publishers to operate their own self-serve advertising marketplace. Publishers can sell directly to their own advertisers under their own brand.
More information about the two solutions is available here:
http://www.bidclix.com/ActiveMarketDemo.html
About BidClix:
BidClix provides Internet advertising technology solutions to website publishers and online advertisers. The BidClix Advertising Marketplace is an online advertising network with over 17,321 registered publishers and 11,900 registered advertisers. BidClix serves approximately 1.1 billion advertisements per month, reaching an estimated 25 million individual consumers in the U.S. and international markets.
Contact Information
Paul Needham, President
Telephone: (206) 686-2802
BidClix, Inc.
1137 9th Ave. West
Seattle, WA 98119
Source: PR Web
All trademarks and copyrighted information contained herein are the property of their respective owners.
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