The Daytona Beach Area Convention and Visitors Bureau, Inc. Selects Vocus On-Demand Software for Public Relations
12 August 2005
Vocus, Inc., a leading provider of on-demand software for corporate communications and public relations, announced today that the Daytona Beach Area Convention and Visitors Bureau, Inc. (DBACVB) has selected Vocus software to automate and manage its public relations. The DBACVB is a not-for-profit organization and is responsible for the advertising and promotion of the Daytona Beach Area as a tourism destination.
According to Susan McLain, director of public relations, Daytona Beach Area Convention and Visitors Bureau, Inc., they tried numerous other PR tools in the past, often simultaneously and found that they still lacked fundamental functionality, and failed to deliver the widespread coverage they desired. They were looking for a complete PR management system to solve all of their PR challenges.
“Vocus is truly a comprehensive public relations management system,” said McLain. “We are now able to create targeted media lists, distribute press releases, manage our campaigns, and report on the results, all in one easy-to-use software suite.”
Vocus provides an integrated on-demand software suite for PR professionals. The Vocus on-demand software suite manages media and analyst relationships; interactive email campaigns; projects and news; files, documents and other collateral; and online newsrooms. The software also analyzes media coverage and other PR information to provide real-time feedback on the effectiveness of PR campaigns and early intelligence on trends unfolding in the press.
“PR professionals can no longer afford to waste valuable time and money using a hodge-podge of list management tools and clipping services trying to get a complete and integrated PR management solution,” said Rick Rudman, president and CEO of Vocus, Inc. “Vocus on-demand software is designed to meet all the list management, distribution, tracking and reporting needs all within a single easy-to-use solution.”
About Vocus, Inc.
Vocus is a leading provider of on-demand software for corporate communications and public relations. Our web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences. Our software helps customers manage media relations, news monitoring and analysis, interactive email campaigns, online newsrooms, and government relations activities. Vocus software is delivered as an easy-to-use and cost-effective annual subscription, with no need for internal hardware, software or IT support. Vocus has more than 1,100 customers representing organizations of all sizes across a wide variety of industries. Our software is currently available in four languages, and is in use by customers around the world. Since 1999, we have achieved 23 consecutive quarters of revenue growth, and have received awards for company growth and product excellence. Vocus is based in Lanham, MD with offices in North America and Europe. For more information please visit www.vocus.com or call 800.345.5572.
About The Daytona Beach Area Convention and Visitors Bureau, Inc.
The Daytona Beach Area Convention and Visitors Bureau, Inc. (DBACVB) is a not-for-profit organization, through which public and private sectors have unified to market the area know as the Halifax or Daytona Beach area as a desirable destination for business and vacation travelers. The CVB is responsible for the advertising and promotion of the Daytona Beach Area as a tourism destination. The CVB works with area tourism and hospitality-related businesses, non-profit organizations, and event promoters to represent the area to potential travelers, tour operators, travel agents, meeting planners, and the travel media.
Source: PR Web
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