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TVA Productions Completes Production for Launch of Power Technology National and International Media Branding Campaign
7 August 2005
Power Technology Inc. today announced that TVA Productions has completed filming and production and is now prepared to launch a national and international media campaign that will focus on building awareness for Power Technology and the Company's unique, patented battery technology.
The campaign is expected to begin shortly after Labor Day. TVA Productions, located in Studio City, California (http://www.tvaproductions.com), has a sixteen-year history of providing cost-efficient and effective media packages for Fortune 500 companies, national brands, major advertising agencies, emerging companies and newly launched products with customers including Lexus, Sony, Textron, Vivendi Universal, Westinghouse, Ogilvy, and Hill & Knowlton. TVA team members have won over 40 Golden Mike, Addy, Emmy, Clio, Telly and Aegis awards. TVA has guaranteed Power Technology a minimum of 24 live or pre-recorded nationally televised interviews during the course of the eight-month contract.
Under this program, TVA will assist Power Technology in expanding the awareness of PWTC within the business community and to the general public both nationally and internationally. TVA will also focus on building name brand awareness in the business community for Battery Technology and the patented Power Technology intellectual property assets for green ``low lead content'' batteries. The ``media branding'' program is designed to build brand awareness with the public and business community by mass dissemination of information on TV, print, radio and the Internet.
TVA guarantees a minimum of 22,000 editorial placements, 100,000 eBroadcasts, and 2,000 Internet Video Streams, all generating an estimated 43 million viewer impressions. The program includes a broadcast-quality 90-second narrated Video News Release, followed by up to 13 minutes of B-Roll and Sound Bites, distributed via satellite and Beta Broadcast Masters for inclusion on national and local news programs and talk shows. Also included is a 2-8 minute segment designed for national TV newsmagazines such as ``Business World News'', ``Entertainment World News'', numerous consumer periodicals and ``BTV -- Business Television''. To target radio audiences, a 30-60 second radio news release will be professionally recorded and distributed in script form and on CD to 6,600 radio stations for use on regular news, music and talk shows.
About Power Technology: Power Technology, Inc. is a research and development company that is engaged in activities regarding alternative battery technology using patented, ultra light materials with up to 50% less weight and significantly less lead content than conventional batteries. The Company is in the early stages of commercializing its battery technology, and intends to introduce its batteries for sale in 2005.
Please visit our website at http://www.PWTCBATTERY.com for more information or call the company directly at 713-621-4310.
All forward-looking statements are, by necessity, only estimates of future results and actual results achieved by Power Technology, Inc. (PWTC) may differ materially from these statements due to a number of factors. PWTC assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. You should independently investigate and fully understand all risks before making investment decisions.
Contact: Power Technology, Inc.
Bernard J. Walter, CEO
(713) 621-4310
Source: Power Technology
Source: PR Web
All trademarks and copyrighted information contained herein are the property of their respective owners.
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