Oneupweb Launches eyeGroups & A:B Labs to Aid Search Engine Optimization (SEO) and Marketing (SEM) Campaigns
8 July 2005
Oneupweb®, the trusted leader in search engine optimization (SEO) and marketing (SEM), today announced the addition of two new search behavior research technologies to their Smart Search™ Services, promising to discover and maximize consumer behavior insight for clients.
Oneupweb’s new online marketing solutions include:
• eyeGroups™: This search behavior service studies the opinions and emotions of a website’s potential customers by conducting live research meetings that help marketers gain a detailed understanding of the consumer thought process as they conduct online searches for products and services.
• A:B Labs™: This scientifically-inspired search behavior service allows marketers to continually test which creative elements (images, color, offer, etc.) command the highest conversions and sales—with the ultimate goal of maximizing the effect of the overall campaign to get marketers the highest ROI.
“When it comes to how customers act on their beliefs, our Smart Search services replace assumptions with facts,” says Lisa Wehr, Oneupweb CEO. “By tracking actual behavior, in addition to deeper discussions on motivation, Oneupweb helps marketers make the most of every marketing dollar.”
Oneupweb’s eyeGroups service organizes and conducts research meetings with real people in a targeted demographic range to discover practical and actionable information around which clients can build stronger search campaigns. Oneupweb tracks actual behavior in a search environment, then probes deeper to reveal how emotions, prejudices, and psychology can affect behavior.
By using eyeGroups Oneupweb learns:
• The language your prospects use when looking for your solutions.
• The nuances of search behavior and what key messages are most attractive to your audience.
• Which creative approach appeals to your audience and why.
• How to design effective offers before you launch them.
Oneupweb’s A:B Labs service allows Oneupweb to test and retest each marketing campaign element, from images, copy, and color on webpages, landing pages, ads, and more. It helps marketers find out the combinations that have the most selling power.
A:B Labs helps:
• Test and refine your Website, landing pages, and ad campaigns to find which have the most selling power.
• Test and refine popular entry pages to deliver what prospects are looking for and turn them into leads.
• Improve conversion rates by as much as 40 percent overall.
• Test paid search campaigns for improved creative messages and conversion rates.
Wehr concludes, “To our knowledge, Oneupweb is the only SEO/SEM firm to provide a full-range of search behavior solutions. The research gathered from these services provides a clear pathway into the mind of prospects so you can really understand the rationale behind their actions. And when you understand what drives your prospects, you stand a much greater chance of turning them into customers.”
Oneupweb has a long history of leading the SEO/SEM market in developing new technologies and services to aid clients. Previous cutting-edge launches include:
• Natural search engine optimization services
• Paid search marketing services
• ROI trax for search marketing analytics
• BridgeWorx for dynamic content
• Agency Partnership Program
About Oneupweb:
Oneupweb is the trusted industry leader of world-class search engine optimization (SEO) and marketing (SEM) services and the only two-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. Since 1996, Oneupweb has specialized in tailoring custom strategies that include natural search engine optimization, paid inclusion, pay-per-click, and marketing tracking designed to deliver superior return on investment. Clients include Unisys, Equifax, Motorola, Avery-Dennison, Maritz, Kimberly-Clark, JC Whitney, and many others. Named to BtoB Magazine’s “Who’s Who 2004” list for search and voted the “Top Search Engine Marketing Firm” by ClickZ in 2003, Oneupweb is a privately held company located in Michigan.
For more information on Oneupweb, please contact 231.256.9811 or visit oneupweb.com.
Source: PR Web
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