Essential First Steps of Web Marketing Featured in Successful Website Marketing Workbook
6 July 2005
"Successful Website Marketing," a guide by Internet marketing coach Peggi Ridgway leads the way in layman's language to maximizing a small business website with little or no budget, using site analysis tips, search engine optimizing techniques, and the investment of time.
In a friendly, conversational tone, the author describes elements that are key to a website’s being indexed properly by search engines and techniques that can mean the difference between a site’s showing up on page 832 of the search results or on page one.
“This is the ‘natural’ method for getting better search results positioning,” Ridgway explains. “The natural approach will require more time for good results, but it assures longevity and a user-friendly website.”
"Successful Website Marketing" is an essential primer for the novice website owner and promoter. The early chapters help identify the website’s real focus and branding. The guide easily moves into the writing of keywords, page title, page description and headline for each major web page. The reader then discovers the layout and visual elements that will “make or break” the site in terms of search engine friendliness.
Basic do’s and don’ts for optimizing text for search engine spiders are featured along with examples. The book covers submitting to online directories, developing a linking network, using paid online advertising, electronic newsletters, blogs and creating a site that people will enjoy visiting and returning to.
Several bonuses can be found in "Successful Website Marketing," including articles by five marketing experts including Internet advertising consultant Catherine Seda. The author also helps the reader to plan the implementation of the promotional tips in the workbook through the use of a Promotional Focus Calendar and other tools and checklists.
About Wordpix Solutions
Wordpix Solutions is a web services firm which also offers graphic design and production services in Orange County, California. Founded in 1989 by Peggi Ridgway, the company is also the publisher of several books and newsletters. Visit www.wordpix.com for more details.
Ordering
"Successful Website Marketing" is available for $26.95 at Amazon.com and at www.MyWebSavvy.com or by calling the publisher, Wordpix Solutions, at 800 200-1101.
Source: PR Web
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