Coronado Project Selects Plus Three's ARCOS Technology for Online Campaign
31 May 2005
Plus Three LP, ("Plus Three" or the "Company"), a strategic marketing and technology company serving major U.S. political organizations and non-profit institutions, today announced that the company has been selected by the Coronado Project to design, implement and manage its online presence. Key to this campaign is the launch of the Coronado Web Site at www.coronadoproject.com built on Plus Three's ARCOS platform. Visitors to the site will be able to register to vote, access the Project's recent memo to the Democratic Party offering actions the party must take to ensure it does not remain the minority party for years to come, and sign up for future Project memos.
The Coronado Project was formed by leading Hispanic operatives to reengage the Democratic Party's interaction with minority groups including the Hispanic community. In "The Crossroads," its first open memo, sent to Party leaders, the Project challenges Democrats to develop stronger relationships with the Hispanic community and sets forth seven major changes the party must make to improve outreach. The basic tenet of the Project is that the African American and Latino communities are the foundation for the Democratic Party's return to majority status.
"Since 1996, the Democratic Party has lost 28 percent of the Latino vote and if that trend continues, Democratic candidates for President will continue to lose," said Paul Rivera, Coronado Project member and senior political advisor for the 2004 Kerry-Edwards campaign. "As polarizing issues continue to confront our nation, Democrats must find new ways to improve their relationships with minority voters. While we are encouraged by Antonio Villaraigosa's recent mayoral victory, one victory does not a future make. The Democratic Party cannot continue to rely on 20th Century methods to engage Latino voters in 21st Century campaigns."
Plus Three is the leading provider of online marketing and fundraising services to large member organizations such as advocacy, non-profit, unions and political groups. Since its inception, the Company has been tapped by leading Democratic organizations and candidates to support their election efforts with highly targeted online campaigns. Online fundraising took on added significance during the recent Presidential Election, as candidates capitalized on the medium to build widespread communities and attract donations. Through its reliance on Open Source software, Plus Three is able to reduce the cost of each dollar raised, maximizing the value of every donation.
"Plus Three's fundraising and get-out-the-vote work in the 2004 national campaign and other experience with other political clients gives us unique insight into the challenges facing Democrat leaders in their efforts to mobilize Latinos," said Juan Proano co-founder and president of Plus Three. "Recent plans announced by DNC Chairman Howard Dean to meet with Hispanic leaders across the country is an excellent start for reconnecting with Latinos one-to-one in their communities. However, Democrats need to fully understand the particular communication and generational hurdles that must be addressed when reaching out to Latinos. Plus Three's tools will help the Coronado Project educate their audience in the Democratic Party, while simultaneously providing a resource center for the Latino community."
ARCOS is built using Open Source, the world's most flexible and scalable software. Using Open Source provides three key differentiators that the company's clients value above all else - reliability, scalability and security. Open Source is also free from onerous licensing fees, enabling ARCOS users to constantly maximize the value of their investment while substantially reducing the cost of every donation. Built on this industry-leading open source platform is a complete suite of solutions that allow organizations to more effectively communicate with their constituents.
About Plus Three
Plus Three, LP has radically improved the way progressive organizations build constituent groups and online communities, and fundraise by giving them immediate access to contributors on a large scale. Plus Three has leveraged ARCOS to drive the unique process of "nano-giving" by enabling organizations to build dynamic online constituent communities with shared interests and values, direct targeted messages and appeals to them with laser focus, and stimulate donations and actions to support specific causes. Plus Three has three critical differentiators that have enabled the company to set record-breaking standards for online fundraising: ARCOS, the industry's most advanced technology built on highly flexible Open Source software; the Plus Three Strategic Marketing Methodology, rooted in decades of experience working in constituent marketing; and breakthrough creative with maximum audience appeal. World class non-profits and political organizations rely on Plus Three to forge lasting relationships, maximize small donor contributions and generate grass roots support for their causes. Plus Three clients include the National Voting Rights Institute, the AFL-CIO, Blaemire Communications, the Democratic National Committee, the Democratic Senatorial Campaign Committee and the John Kerry for President campaign.
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Contact:
Plus Three
Deirdre Hannigan, 212-206-7819
dhannigan@plusthree.com
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Source: Plus Three, LP
Source: Business Wire
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