Stanelco Signs First Commercial Agreement for GREENSEAL Technology with ASDA Supplier in United Kingdom
24 May 2005
Radio frequency applications group Stanelco PLC (LSE:SEO.L - News) has confirmed that the company has entered its first formal commercial agreement to convert packaging machinery using traditional methodology to a unique Stanelco packaging application that uses radio frequency (RF) technology to seal packages. The agreement is with a packaging supplier to British value retailer ASDA, a wholly owned subsidiary of Wal-Mart that operates 265 stores in the United Kingdom.
The agreement involves the conversion of a Mondini tray-lidding machine belonging to an ASDA supplier to Stanelco's GREENSEAL(TM), a revolutionary new packaging application that utilizes RF to create the tightest, most efficient seal now available for packaging food and retail goods. The agreement was concluded after extensive trials confirmed the capability of Stanelco's RF packaging technology. Trials are continuing with other selected ASDA suppliers.
Stephanie Morgan-Fisher, Director of Stanelco's North American Operations said, "The UK conversion marks the beginning of a revolution in packaging. This is the first machine of ASDA's 200-machine commitment in the United Kingdom. We are aggressively marketing this technology in North America simultaneously and expect to announce our first agreement for conversions in the United States and Canada in the near future."
The identification of the supplier was not announced for reasons of confidentiality, but Stanelco CEO Ian Balchin indicated the size of the supplier and the longevity of their relationship as a provider of packaging services with ASDA was "substantial."
Stanelco's RF packaging technology will provide a number of benefits for both ASDA and the consumer, including:
Increased sales
Reduced waste
Longer shelf life
Cost reductions on packaging materials
Energy and labor savings
Extensive environmental benefits
"This announcement takes Stanelco to the next stage of maturity as a business as our technology enters full scale production. We are very excited by the success of the trials, as are both ASDA and the supplier. The commercialization of the technology is being adopted at an unusually fast pace," said Staneclo CEO Ian Balchin.
Tony Ruane, Technical Manager of the Meal Solutions division of ASDA, observed, "With food safety being increasingly high on everybody's agenda, RF presents the answers to many problems being experienced with current packaging technology. ASDA and our selected suppliers have been very excited with the possibilities that RF has to offer. The supplier has recognized the capabilities and benefits of RF tray-lidding for ASDA, themselves and more importantly, the customer."
Stanelco is already moving ahead to market its GREENSEAL packaging technology to leading U.S. grocers and retailers, including Wal-Mart. Stanelco recently opened a North American office in Orlando, Fla., to undertake international sales and implementation efforts for marketing their unique packaging applications.
Stanelco PLC, headquartered in Southampton, England, was founded in 1953. Stanelco is engaged in the commercialization of new applications, innovations, products and processes based on radio frequency (RF) technologies. More information: http://www.Stanelco.co.uk.
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Contact:
YPB&R Public Relations, Orlando, Fla.
Rod Caborn, 407-838-1799
Rod_Caborn@ypbr.com
or
Stanelco
Stephanie Morgan-Fisher, 407-838-1754
smorgan-fisher@stanelcoinc.com
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Source: Stanelco PLC
Source: Business Wire
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