SRC Continues to Set Industry Standard for Business Intelligence Solutions With Introduction of Drive Time Tool

SRC LLC, a leading systems integrator for enterprise-level business intelligence solutions, announced today the introduction of a new technology for precisely defining drive time polygons for market analyses. Branded as DriveRight(TM), the technology will be offered as an optional utility for SRC's widely adopted Portfolio(TM) enabled business intelligence solutions.

"We are continually innovating new technologies to provide our customers with better solutions to meet their business intelligence needs," said Olivia Duane-Adams, SRC Co-founder. "DriveRight is one more example of our ongoing commitment to develop the industry's most technologically advanced solutions to meet the sophisticated and growing needs of the business community at large."

DriveRight enhances market analyses for a variety of industries. Automotive, commercial real estate, retail and telecommunications companies use drive time polygons within their market analyses for optimizing business, retail and distribution networks; conducting direct mail campaigns; designing objective trade areas; estimating demand in new markets; and defining trade areas more accurately for existing and possible expansion markets.

DriveRight differentiates itself from other competitive technologies by creating realistic drive time polygons based on existing road networks within a specified drive time. The technology calculates how long it takes to drive from any intersection, address or point outward in all directions, which is defined by the user in seconds. A buffer is added to each road segment to capture the entire target market for where customers live work or shop. Additionally, DriveRight takes into consideration driving conditions for different road types as defined by the underlying street data.

Designed to be both country and data independent, DriveRight offers significant economies of scale for multi-national corporations. As a single technology utility capable of providing business intelligence regardless of the country, DriveRight can be easily deployed worldwide without the burden and expense of acquiring multiple systems or technologies. Consequently, corporations can standardize on one technology, which provides operational benefits such as reduced technology acquisition costs and IT resource needs, quicker worldwide deployments and shorter learning curves.

About SRC

SRC LLC, based in Orange, Calif., is a leading provider of web-based, integrated business intelligence solutions that maximize the combination of proprietary SRC technology and independent in-house or third party data. With its online subscription services such as DemographicsNow.com, and proprietary data allocation and profiling tools, the company enables Fortune 500 clients to leverage comprehensive demographic and geographic information about customers and markets into optimized geography-based sales, marketing and strategic planning processes. For more information, contact SRC at 888-836-4274 or visit www.extendthereach.com.




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Source: SRC LLC

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