Ultradata Systems Develops Cell-Phone Travel Computer
9 May 2005
Ultradata Systems, Incorporated (OTCBB:ULTR - News), a leader in the field of hand-held electronic information systems, today announced it has completed development of an initial implementation of its patented Road Whiz travel computer that functions on the user's cell phone.
Like the hand-held Road Whiz travel computer, which has sold more than three million units, the Cell Phone Road Whiz provides directions, distance, and driving times to services, such as gas, food, lodging, rest areas, hospitals, shopping malls, and campgrounds, from the user's current location on major US highways. However, the Cell Phone Road Whiz requires no additional hardware; software will be downloaded from a server to the phone, which will then enable the cell phone user to access Road Whiz functionality and continuously updated data on the phone's screen.
Commenting on the new product, Monte Ross, Ultradata CEO, said, "Similar to downloading of games, the Road Whiz software enables quick requests and quick answers to questions, such as, 'Where is the nearest hospital?,' or, 'Where is the closest McDonalds?' The user needs no additional hardware other than a current generation cell phone.
"Ultradata will use its proprietary database of services and its patents to enable this service to be offered at very low cost to the consumer," Ross said. "The Cell Phone Road Whiz has the virtue of simplicity of use, but it also has the potential to provide additional services to the user, such as discounts targeted to the user's location and needs. For example, if one is looking at night for a motel, the system's patented methodology allows it to provide the information that there is a brand-name motel 10 miles down the road with rooms available and to offer a significant discount to that highly targeted user. We believe our patent on electronic coupons for travelers will have significant payoff as real-time targeting of travelers grows.
"We are proceeding into field testing of the new cell-phone product and we plan to demonstrate the system to carriers and other system operators in the coming months," Ross said.
Ross concluded, "Introduction of this new product, together with our recently announced introduction of the voice-activated Road Genie Audio Navigation system (www.roadgenie.com), will give us two different thrusts into the marketplace with high revenue and earnings potential."
Ultradata Systems, Incorporated is a leader in the field of hand-held electronic information systems. Based in St. Louis, Missouri, the Company develops, manufactures and markets hand-held travel information computers and information systems used for locating destinations and trip planning. The Company's lead product, the handheld electronic travel information guide, has sold more than three million units through chain drug stores, mass and consumer electronic retail chains, home centers, the automotive aftermarket, cable TV direct marketers, premium incentive catalogs, and other channels. These products use the Company's patented data-compression technology and proprietary database to provide directions to thousands of destinations and services along highways and in major metropolitan areas.
This press release contains forward-looking statements within the meaning of applicable federal securities laws. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or other changes. Readers are cautioned not to place undue reliance on these forward-looking statements. Risk factors that may cause future results to differ from those implied in these forward-looking statements include, but are not limited to, the fact that our limited financial resources may be insufficient to permit us to develop products and introduce them to the market, the fact that we rely on a small number of customers so that the loss of a significant customer could imperil the marketing of an entire product line, and the difficulty of attracting mass-market retailers to a seasonal product like the Talking Road Whiz(TM). Additional information relating to historical financial and operational performance, the company's strategies, competitive risks, and market conditions are available in Ultradata Systems' reports on Form 10KSB and 10QSB on file with the Securities and Exchange Commission.
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Contact:
Ultradata, St. Louis
Ernest Clarke, 314-997-2250
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Source: Ultradata Systems, Incorporated
Source: Business Wire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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