Dubuque Greyhound Park & Casino Selects Mariposa as their Customer Relationship Management Software Solution
3 May 2005
Venture Catalyst Incorporated ("VCAT") (OTCBB:VCAT - News), announced today that Dubuque Greyhound Park & Casino has licensed Mariposa, VCAT's award-winning customer relationship management ("CRM"), marketing and business intelligence software system. Located in Dubuque, Iowa, the Dubuque Greyhound Park & Casino is the first racino to license Mariposa.
"We are exciting about the opportunity to work with the Dubuque Greyhound Park & Casino," said Greg Shay, chief executive officer and president of VCAT. "We believe that Mariposa will help the Dubuque Greyhound Park & Casino be even more competitive in the expanding racino market."
Mariposa is a software solution that provides a fully-integrated CRM, marketing and business intelligence system for the gaming industry. Developed to work in conjunction with existing player tracking, slot accounting and other data collection systems, Mariposa can dramatically improve the way casinos do business. By providing gaming properties with tools to create, execute and track sophisticated multi-channel, targeted marketing campaigns, as well as analyze both customers and products on the casino floor, we believe that Mariposa can help significantly increase revenues and operating efficiency. Mariposa consists of a proprietary modular suite of applications, including Campaign Management, Data Visualization, with easy-to-read mapping features, a Data Warehouse, including "Predictive Modeling," and a Player Contact System.
Mariposa is currently in use at the Barona Valley Ranch Resort & Casino in San Diego, California, the Hard Rock Hotel and Casino in Las Vegas, Nevada, the Greektown Casino in Detroit, Michigan, and the Stratosphere Casino Hotel & Tower and Arizona Charlie's Boulder and Arizona Charlie's Decatur in Las Vegas, Nevada. Mariposa has also been licensed to the Jackson Rancheria Casino, Hotel & Conference Center near Sacramento, California, Don Laughlin's Riverside Resort Hotel & Casino in Laughlin, Nevada, and Thunder Valley Casino located near Sacramento, California.
"We reviewed several products currently on the market and could not find anything to rival Mariposa software," said Bruce Wentworth, General Manager of Dubuque Greyhound Park & Casino. "Mariposa has been developed by people who understand the gaming industry, it has a track record for success in gaming properties in both California and Nevada, and we look forward to utilizing Mariposa to increase our productivity."
About Dubuque Greyhound Park & Casino
Opening on June 1, 1985, Dubuque Greyhound Park became the nation's first non-profit greyhound track. In November 1995, a slot casino was added and the facility became Dubuque Greyhound Park & Casino. In May 2005, Dubuque Greyhound Park & Casino will be opening a new expanded facility offering more gaming devices, more space and more amenity choices. The facility is owned by the City of Dubuque and is run under the guidance of the Dubuque Racing Association, a volunteer board comprised of 21 directors. Profits from the racino go to the City and area charitable organizations, and pari-mutuel and gaming taxes provide revenue for the City, County and State.
About VCAT
VCAT is a provider of consulting services and technology in the gaming and hospitality market. VCAT is headquartered in San Diego, California and has offices in Las Vegas, Nevada.
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Contact:
Venture Catalyst Incorporated
Media Relations:
Kelly Jacobs, 619-933-5013
pr@vcat.com
Investor Relations:
Andrew Laub, 619-330-4006
ir@vcat.com
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Source: Venture Catalyst Incorporated
Source: Business Wire
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